{"id":20176,"date":"2026-04-02T11:18:10","date_gmt":"2026-04-02T15:18:10","guid":{"rendered":"https:\/\/go.trader.ca\/?p=20176"},"modified":"2026-04-02T11:55:29","modified_gmt":"2026-04-02T15:55:29","slug":"autohebdo-lance-la-campagne-le-carrefour-automobile-des-canadiens-qui-place-le-magasinage-automobile-au-coeur-du-quotidien","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/autohebdo-lance-la-campagne-le-carrefour-automobile-des-canadiens-qui-place-le-magasinage-automobile-au-coeur-du-quotidien\/","title":{"rendered":"AutoHebdo lance la campagne \u00ab Le carrefour automobile des Canadiens \u00bb, qui place le magasinage automobile au c\u0153ur du quotidien"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]AutoHebdo d\u00e9voilait aujourd&rsquo;hui une nouvelle campagne publicitaire nationale pour marquer le nouveau positionnement de la marque aupr\u00e8s des acheteurs automobiles canadiens \u2013 et expliquer la strat\u00e9gie aux commer\u00e7ants de partout au pays.<\/p>\n<p>Voici le message simple, mais percutant au c\u0153ur de la campagne: <strong>\u00ab\u00a0Le carrefour automobile des Canadiens<\/strong>\u00a0\u00bb. Cette nouvelle campagne met les v\u00e9hicules en sc\u00e8ne dans des situations du quotidien. Elle montre le r\u00f4le indispensable que jouent les v\u00e9hicules dans le quotidien des Canadiens, que ce soit pour se rendre au travail, d\u00e9poser les enfants \u00e0 l&rsquo;\u00e9cole, faire une escapade en amoureux ou pour un \u00e9v\u00e9nement marquant.<\/p>\n<p>AutoHebdo continue de se positionner comme \u00e9tant bien plus qu&rsquo;un site de petites annonces automobiles. Cette campagne vise \u00e0 consolider notre r\u00f4le de partenaire de confiance <strong>\u2013 <\/strong>qui propose la s\u00e9lection de v\u00e9hicules et les outils r\u00e9put\u00e9s qui permettent aux Canadiens de trouver le v\u00e9hicule adapt\u00e9 \u00e0 leur mode de vie. Ainsi, les commer\u00e7ants peuvent associer leur image \u00e0 celle d\u2019une plateforme que les acheteurs consid\u00e8rent comme \u00a0LA r\u00e9f\u00e9rence.<\/p>\n<p>Toute la campagne tourne autour de ce th\u00e8me. Elle met en sc\u00e8ne des moments importants du quotidien de fa\u00e7on \u00e0 susciter l\u2019\u00e9motion et inciter \u00e0 l&rsquo;action. En approchant la campagne sous l\u2019angle humain, les Canadiens peuvent se mettre en situation et s\u2019imaginer au volant.<\/p>\n<p>Il s\u2019agit d\u2019une campagne \u00e0 360\u00b0 sur toutes les plateformes\u00a0&#8211; t\u00e9l\u00e9vision, internet et affichage\u00a0&#8211; pour un maximum de port\u00e9e et de visibilit\u00e9 \u00e0 l&rsquo;\u00e9chelle nationale.<\/p>\n<p>Un des points forts de la campagne: le partenariat entre AutoHebdo et la LNH, ainsi que le placement publicitaire exclusif qui associe la campagne au sport national des Canadiens. Cette strat\u00e9gie rend l\u2019achat automobile plus concret, et ce, d&rsquo;une fa\u00e7on authentique et pertinente d\u2019un oc\u00e9an \u00e0 l\u2019autre.<\/p>\n<p>Pour les concessionnaires et commer\u00e7ants canadiens, c\u2019est bien plus qu&rsquo;une nouvelle campagne, c\u2019est une initiative strat\u00e9gique visant \u00e0 les rapprocher des consommateurs. En effet, en les mettant en situation durant divers trajets en voiture, AutoHebdo consolide son r\u00f4le \u00e0 chaque \u00e9tape du parcours d&rsquo;achat et invite \u00e0 explorer les annonces sur l&rsquo;ensemble de la plateforme.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_video link=\u00a0\u00bbhttps:\/\/www.youtube.com\/watch?v=0-UxwP9S92k\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]AutoHebdo d\u00e9voilait aujourd&rsquo;hui une nouvelle campagne publicitaire nationale pour marquer le nouveau positionnement de la marque aupr\u00e8s des acheteurs automobiles canadiens \u2013 et expliquer la strat\u00e9gie aux commer\u00e7ants de partout au pays. Voici le message simple, mais percutant au c\u0153ur de la campagne: \u00ab\u00a0Le carrefour automobile des Canadiens\u00a0\u00bb. Cette nouvelle campagne met les v\u00e9hicules<\/p>\n","protected":false},"author":35,"featured_media":20172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[487],"tags":[820,727,735],"class_list":["post-20176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-autohebdo-net","tag-consommateurs","tag-nouvelles-de-lindustrie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AutoHebdo lance la campagne \u00ab Le carrefour automobile des Canadiens \u00bb, qui place le magasinage automobile au c\u0153ur du quotidien | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/autohebdo-lance-la-campagne-le-carrefour-automobile-des-canadiens-qui-place-le-magasinage-automobile-au-coeur-du-quotidien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AutoHebdo lance la campagne \u00ab Le carrefour automobile des Canadiens \u00bb, qui place le magasinage automobile au c\u0153ur du quotidien | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]AutoHebdo d\u00e9voilait aujourd&rsquo;hui une nouvelle campagne publicitaire nationale pour marquer le nouveau positionnement de la marque aupr\u00e8s des acheteurs automobiles canadiens \u2013 et expliquer la strat\u00e9gie aux commer\u00e7ants de partout au pays. 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