{"id":1524,"date":"2015-01-30T06:07:37","date_gmt":"2015-01-30T11:07:37","guid":{"rendered":"http:\/\/trader.brainyyack.ca\/?p=1524"},"modified":"2022-06-17T06:43:36","modified_gmt":"2022-06-17T10:43:36","slug":"trader-corporation-in-association-with-the-canadian-international-autoshow-is-proud-to-present-industry-day-secrets-of-the-auto-intender-2","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/trader-corporation-in-association-with-the-canadian-international-autoshow-is-proud-to-present-industry-day-secrets-of-the-auto-intender-2\/","title":{"rendered":"TRADER Corporation is Proud to Present Industry Day: Secrets of the Auto Intender"},"content":{"rendered":"

[vc_row][vc_column el_class=\u00a0\u00bbnewsroom_heading\u00a0\u00bb][vc_column_text]<\/p>\n

The CIAS and TRADER team up to deliver a must-attend Industry Day. Leading professionals share big data insights to understanding and influencing today\u2019s multi-platform auto shoppers.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=\u00a0\u00bbn_left_content\u00a0\u00bb][vc_single_image image=\u00a0\u00bb1525″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbn_right_img\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Toronto, ON \u2014 January 30, 2015 \u2014 TRADER Corporation, home of Canada\u2019s #1 auto marketplace, AutoTrader.ca, and top provider of automotive digital marketing solutions, is teaming up with the Canadian International AutoShow in Toronto to host this year\u2019s must-attend Industry Day.<\/p>\n

Keynote speaker, the Oakland A\u2019s GM Billy Beane, will show how big data gave him and his team the competitive edge. At Industry Day, \u201cSecrets of the Auto Intender,\u201d we will also hear from key industry leaders in the use of big data: Hotspex, Coherent Path, and Ocean Media.\u00a0 The Industry Day ticket includes free access on\u00a0Friday\u00a0to the AutoShow floor immediately following the event.<\/p>\n

This complementary event will reveal insights from big data and give competitive advantage to anyone who must reach or influence the auto consumer\/intender. OEMs, marketing agencies, and dealers will learn that data reveals how auto intenders research and shop across multiple digital platforms. Using big data, TRADER and industry experts will reveal consumer behavior patterns that will help dealers optimize their multi-platform marketing efforts and investment \u2013 right down to the make\/model level.<\/p>\n

KEYNOTE SPEAKER<\/strong><\/p>\n

Blly Beane \u2013 The Oakland A\u2019s General Manager<\/strong>
\nBeane is one of the most progressive and talented baseball executives in the game, and subject of the Oscar-winning film, \u201cMoneyball\u201d. By implementing a Big Data statistical methodology, he shattered traditional MLB beliefs that big payrolls equated to more wins. Hear him explore the \u201cMoneyball\u201d philosophy \u2013 his innovative, winning approach to management and leadership!<\/p>\n

INDUSTRY EXPERT SPEAKERS<\/strong><\/p>\n

James Glover \u2013 Coherent Path, President and Co-Founder<\/strong>
\nTopic: \u201cHide & Seek: How Big Data Can Help You Find Your Auto Consumer\u201d <\/strong><\/em><\/p>\n

Coherent Path is changing the way retailers and consumers interact, by focusing on the entire customer journey. Their cloud-based Loyalty Analytics and Personalization platform help clients such as Walgreens, Fandango, Metro and Kobo increase loyalty, drive purchases, and optimize customer engagement around strategic objectives.<\/p>\n

Shane Skillen \u2013 Hotspex, Chief Executive Officer<\/strong>
\nTopic: \u201cFacts from the Auto Buying Battlefield\u201d<\/em><\/p>\n

Hotspex is a top Canadian-based research and analytics firm. They deliver strategic, research-based recommendations throughout the brand cycle, empowering clients such as Toyota, Honda, GM, Audi, BMW, and TRADER, to develop, position, and execute ideas and solutions that truly connect with consumers.<\/p>\n

Annmarie Turpin \u2013 Ocean Media; Senior Vice President, Client Analytics<\/strong>
\nTopic: \u201cLessons from the Media Frontier: Reaching Auto Intenders Effectively\u201d<\/em><\/p>\n

Ocean Media is one of the largest top-tier media planning and buying agencies in the US, with clients such as Priceline, eHarmony, Ancestry.com, and Angie\u2019s List. They utilize proprietary modeling tools and in-depth behavioural analytics to ensure you are buying the right media at the right price to reach your customers.<\/p>\n

About Industry Day: Secrets of the Auto Intender<\/strong>
\nTRADER Corporation, in association with the CIAS, is pleased to present this important industry event on Friday, February 13th<\/sup>, 2015, from 9:00AM \u2013 12:00PM, at the John W. H. Bassett Theatre, Metro Toronto Convention Center. Our panel of industry experts will share Big Data insights into today\u2019s complex auto shopper. For more information, please visit: www.industryday.ca<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\u00a0\u00bbnewsroom_btm\u00a0\u00bb]<\/p>\n

\n
About TRADER Corporation<\/h5>\n

TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces, and automotive-focused digital marketing solutions. The company\u2019s best-of-breed product portfolio includes dealerSMARTsolutions, a full arsenal of tools and technology to turn automobile dealerships into serious online competitors, and velociT Solutions, a robust offering to help clients make faster and smarter inventory decisions based on real time local market knowledge. Our online marketplaces and destinations include: AutoTrader.ca™, AutoHebdo.net™ and Autos.ca. Visit go.trader.ca<\/a> for more information.<\/p>\n<\/div>\n

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[vc_row][vc_column el_class=\u00a0\u00bbnewsroom_heading\u00a0\u00bb][vc_column_text] The CIAS and TRADER team up to deliver a must-attend Industry Day. Leading professionals share big data insights to understanding and influencing today\u2019s multi-platform auto shoppers. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=\u00a0\u00bbn_left_content\u00a0\u00bb][vc_single_image image=\u00a0\u00bb1525″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbn_right_img\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Toronto, ON \u2014 January 30, 2015 \u2014 TRADER Corporation, home of Canada\u2019s #1 auto marketplace, AutoTrader.ca, and top provider of automotive<\/p>\n","protected":false},"author":4,"featured_media":9724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[698],"tags":[74,166,702],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-automotive","tag-carology","tag-events"],"acf":[],"yoast_head":"\nTRADER Corporation is Proud to Present Industry Day: Secrets of the Auto Intender | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/trader-corporation-in-association-with-the-canadian-international-autoshow-is-proud-to-present-industry-day-secrets-of-the-auto-intender-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRADER Corporation is Proud to Present Industry Day: Secrets of the Auto Intender | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column el_class=\u00a0\u00bbnewsroom_heading\u00a0\u00bb][vc_column_text] The CIAS and TRADER team up to deliver a must-attend Industry Day. Leading professionals share big data insights to understanding and influencing today\u2019s multi-platform auto shoppers. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=\u00a0\u00bbn_left_content\u00a0\u00bb][vc_single_image image=\u00a0\u00bb1525″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb el_class=\u00a0\u00bbn_right_img\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Toronto, ON \u2014 January 30, 2015 \u2014 TRADER Corporation, home of Canada\u2019s #1 auto marketplace, AutoTrader.ca, and top provider of automotive\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/trader-corporation-in-association-with-the-canadian-international-autoshow-is-proud-to-present-industry-day-secrets-of-the-auto-intender-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-30T11:07:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T10:43:36+00:00\" \/>\n<meta property=\"og:image\" 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