{"id":12741,"date":"2024-07-03T08:00:18","date_gmt":"2024-07-03T12:00:18","guid":{"rendered":"https:\/\/go.trader.ca\/?p=12741"},"modified":"2024-07-03T09:40:15","modified_gmt":"2024-07-03T13:40:15","slug":"autohebdo-net-lance-une-experience-d-achat-de-vehicules-neufs-unique-en-son-genre","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/autohebdo-net-lance-une-experience-d-achat-de-vehicules-neufs-unique-en-son-genre\/","title":{"rendered":"AutoHebdo.net lance une exp\u00e9rience d\u2019achat de v\u00e9hicules neufs unique en son genre"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]TORONTO (ONTARIO), 3 juillet 2024<\/strong> \u2212 AutoHebdo.net, la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile en ligne au Canada, annonce aujourd\u2019hui le lancement de Storefront, une exp\u00e9rience innovante de magasinage de v\u00e9hicules neufs qui offre aux constructeurs automobiles et \u00e0 leurs concessionnaires la possibilit\u00e9 de d\u00e9ployer de nouvelles tactiques promotionnelles leur permettant de mettre en valeur leur gamme compl\u00e8te de v\u00e9hicules neufs aupr\u00e8s des millions de consommateurs canadiens qui fr\u00e9quentent AutoHebdo.net.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]Storefront prend la forme d\u2019un espace exclusif sur AutoHebdo.net<\/a> qui propose aux Canadiens un parcours unique de magasinage de v\u00e9hicules neufs, de la phase de d\u00e9couverte \u00e0 la d\u00e9cision d\u2019achat. Solution de mise en march\u00e9 adapt\u00e9e aux constructeurs automobiles ayant une pr\u00e9sence \u00e9tablie sur le march\u00e9 canadien, Storefront procure en plus aux fabricants un acc\u00e8s au plus vaste auditoire d\u2019acheteurs de v\u00e9hicules neufs au pays. Cette exp\u00e9rience se distingue aussi par son caract\u00e8re transparent, puisqu\u2019elle pr\u00e9sente avec exactitude tous les renseignements permettant aux consommateurs de prendre une d\u00e9cision \u00e9clair\u00e9e, ainsi que les outils d\u2019aide \u00e0 l\u2019achat auxquels ils s\u2019attendent \u00e0 chaque \u00e9tape du parcours d\u2019achat, le tout en prenant soin d\u2019int\u00e9grer les \u00e9l\u00e9ments distinctifs d\u2019identit\u00e9 de marque et visuels de chaque fabricant, comme une pr\u00e9sentation de la gamme compl\u00e8te de v\u00e9hicules neufs, des pages descriptives de chaque mod\u00e8le, du contenu de mise en valeur de la marque, y compris de la vid\u00e9o, sans oublier une fonctionnalit\u00e9 de configuration de v\u00e9hicule et de v\u00e9rification des stocks, dans le but ultime d\u2019offrir aux concessionnaires encore plus de visibilit\u00e9 et surtout, d\u2019acheteurs motiv\u00e9s. L\u2019exp\u00e9rience Storefront se d\u00e9marque en plus par l\u2019int\u00e9gration de Pivot, la plus r\u00e9cente et novatrice technologie de r\u00e9alit\u00e9 augment\u00e9e immersive d\u00e9velopp\u00e9e par AutoHebdo, qui permet aux consommateurs de visualiser un v\u00e9hicule sur 360 degr\u00e9s pour l\u2019inspecter sous tous les angles \u00e0 un niveau de d\u00e9tails in\u00e9gal\u00e9 et qui inclut des zones r\u00e9actives statiques (ex.: texte) ou dynamiques (vid\u00e9o ou animations).[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb12751″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb15px\u00a0\u00bb][vc_column_text]\u00ab\u00a0Storefront constitue pour les constructeurs automobiles une occasion unique de se diff\u00e9rencier et d\u2019influencer le plus vaste auditoire d\u2019acheteurs automobiles au Canada\u00a0\u00bb, explique Benoit Laforce, premier vice-pr\u00e9sident, M\u00e9dias et solutions pour v\u00e9hicules neufs chez AutoHebdo Media. \u00ab\u00a0Comme les pr\u00e9f\u00e9rences de magasinage d\u2019un v\u00e9hicule neuf varient d\u2019un consommateur \u00e0 l\u2019autre, chacun suivant un parcours d\u2019achat qui lui est unique, on a d\u00e9velopp\u00e9 une solution qui offre une exp\u00e9rience de magasinage automobile hautement flexible, peu importe l\u2019\u00e9tape \u00e0 laquelle il se trouve\u00a0\u00bb.<\/p>\n

La toute premi\u00e8re vitrine Storefront, lanc\u00e9e en grande pompe au mois de juin, sera celle de Mitsubishi Motor Sales of Canada (AutoHebdo.net\/explore\/mitsubishi<\/a>), le tout premier constructeur automobile ayant exprim\u00e9 son int\u00e9r\u00eat \u00e0 collaborer avec AutoHebdo pour mettre au point de ce produit le tr\u00e8s attendu. Mitsubishi utilisera son Storefront pour pr\u00e9senter sa gamme compl\u00e8te de v\u00e9hicules neufs, vanter les particularit\u00e9s de sa marque \u00e0 l\u2019aide de propos et vid\u00e9os d\u00e9velopp\u00e9s selon une approche tactique, diffuser les t\u00e9moignages de propri\u00e9taires et d\u2019autres contenus, le tout pour g\u00e9n\u00e9rer toujours plus d\u2019acheteurs potentiels mieux qualifi\u00e9s pour ses concessionnaires.<\/p>\n

\u00ab\u00a0On sait qu\u2019environ 80% des Canadiens visitent AutoHebdo.net lorsqu\u2019ils souhaitent acheter un v\u00e9hicule et nos rapports analytiques d\u00e9voilent qu\u2019ils utilisent les divers outils que nous mettons \u00e0 leur disposition sur notre place d\u2019affaires en ligne, que ce soit pour la collecte initiale d\u2019information ou la r\u00e9alisation de comparatifs, avant la prise de d\u00e9cision finale d\u2019achat\u00a0\u00bb, pr\u00e9cise Ian MacDonald, chef du marketing chez AutoHebdo.net. \u00ab\u00a0Nous avons pouss\u00e9 ces constats de mani\u00e8re strat\u00e9gique pour offrir aux fabricants l\u2019occasion d\u2019\u00eatre positivement consid\u00e9r\u00e9s \u00e0 chacune de ces \u00e9tapes, d\u2019abord en pr\u00e9sentant leur gamme compl\u00e8te de v\u00e9hicules neufs aux millions de Canadiens qui nous visitent sur une base mensuelle, puis en d\u00e9voilant les inventaires correspondants chez leurs concessionnaires locaux\u00a0\u00bb.<\/p>\n

Pour plus d\u2019information au sujet des vitrines Storefront des constructeurs automobiles, veuillez communiquer avec Benoit Laforce, premier vice-pr\u00e9sident, M\u00e9dias et solutions pour v\u00e9hicules neufs chez AutoHebdo Media, par courriel \u00e0 benoit.laforce [at] trader.ca<\/u> ou par t\u00e9l\u00e9phone au 514-998-3477.<\/p>\n

\u00c0 propos d\u2019AutoHebdo<\/strong><\/p>\n

AutoHebdo est la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile en ligne au Canada. Proposant le plus vaste inventaire de v\u00e9hicules neufs et d\u2019occasion au pays, AutoHebdo.net aide des centaines de milliers de Canadiens \u00e0 se procurer un nouveau v\u00e9hicule chaque ann\u00e9e. La place d\u2019affaires en ligne AutoHebdo.net re\u00e7oit chaque mois plus de 25 millions de visites et l\u2019application AutoHebdo a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e par plus de 7 millions de Canadiens. Nos utilisateurs et visiteurs peuvent y acheter ou vendre une auto, un camion ou tout autre v\u00e9hicule rapidement, ais\u00e9ment et en toute confiance. Les acheteurs peuvent trouver le v\u00e9hicule id\u00e9al selon plusieurs crit\u00e8res, comme la marque, le mod\u00e8le, la couleur et l\u2019emplacement g\u00e9ographique. AutoHebdo.net constitue une destination de choix pour faire de la recherche et s\u2019informer sur le th\u00e8me de l\u2019automobile, se tenir au fait des actualit\u00e9s de l\u2019industrie, consulter des revues de mod\u00e8les effectu\u00e9es par des experts, visionner des vid\u00e9os ou \u00e9couter des balados mises en ligne par des journalistes automobiles reconnus. Suivez AutoHebdo sur\u00a0LinkedIn<\/a>,\u00a0Facebook<\/a>,\u00a0Instagram,<\/a>\u00a0TikTok<\/a>\u00a0et\u00a0YouTube<\/a>.<\/strong><\/p>\n

\u2013 30<\/em> \u2013<\/p>\n

Requ\u00eates m\u00e9diatiques<\/strong><\/p>\n

Simon Falardeau
\nLABOUR Creative
\nE: simon.falardeau [at] labourcreative.ca
\nT:\u00a0514.744.5831<\/p>\n

Dan Dakin
\nDirecteur, Strat\u00e9gie de communication et relations publiques
\nMitsubishi Motor Sales of Canada
\nE: dan.dakin [at] na.mitsubishi-motors.com<\/p>\n

T: 437-349-9494[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_separator][vc_column_text]Source: \u00c9tude de consommation r\u00e9alis\u00e9e sur AutoHebdo.net en juin et juillet 2023, (n = 6 540).<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]TORONTO (ONTARIO), 3 juillet 2024 \u2212 AutoHebdo.net, la plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile en ligne au Canada, annonce aujourd\u2019hui le lancement de Storefront, une exp\u00e9rience innovante de magasinage de v\u00e9hicules neufs qui offre aux constructeurs automobiles et \u00e0 leurs concessionnaires la possibilit\u00e9 de d\u00e9ployer de nouvelles tactiques promotionnelles leur permettant de mettre en<\/p>\n","protected":false},"author":4,"featured_media":12747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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