{"id":11706,"date":"2023-09-14T09:52:36","date_gmt":"2023-09-14T13:52:36","guid":{"rendered":"https:\/\/go.trader.ca\/?p=11706"},"modified":"2023-09-19T11:16:36","modified_gmt":"2023-09-19T15:16:36","slug":"combating-economic-impacts-on-the-2023-car-shopper-journey","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/","title":{"rendered":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Alors que divers facteurs \u00e9conomiques augmentent depuis quelque temps la friction du parcours d\u2019achat d\u2019automobile, il est essentiel d\u2019en tenir compte pour mieux accompagner les consommateurs alors qu\u2019ils en franchissent les diverses \u00e9tapes. Une bonne compr\u00e9hension des facteurs qui influent sur la d\u00e9cision d\u2019achat permet d\u2019adapter l\u2019approche de vente aupr\u00e8s des acheteurs potentiels et de leur offrir une exp\u00e9rience d\u2019achat m\u00e9morable.<\/p>\n<p>Les r\u00e9sultats d\u2019une r\u00e9cente \u00e9tude AutoHebdo r\u00e9alis\u00e9e par DIG Insights permettent de mieux percevoir les points de vue des consommateurs canadiens avec intention d\u2019achat automobile au cours des six prochains mois, ainsi que les facteurs qui les pr\u00e9occupent tout au long du parcours d\u2019achat automobile. Malgr\u00e9 les divers facteurs \u00e9conomiques qui affectent n\u00e9gativement le march\u00e9, on constate une augmentation consid\u00e9rable des intentions d\u2019achat de v\u00e9hicules depuis plus d\u2019une ann\u00e9e, la hausse s\u2019\u00e9tablissant \u00e0 10% par rapport \u00e0 mars 2022.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb11707&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb11709&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<strong>La ligne de d\u00e9part du parcours d\u2019achat est en ligne; les places d\u2019affaires en ligne continuent \u00e0 dominer<\/strong><\/p>\n<p>Pour la vaste majorit\u00e9 des consommateurs qui entreprennent leur parcours d\u2019achat, les sources d\u2019information en ligne sont essentielles. Ainsi, 84% des consommateurs avec intention d\u2019achat (neuf et usag\u00e9) qui ont \u00e9t\u00e9 interrog\u00e9s s\u2019informent en ligne, comparativement \u00e0 78% en 2022. On constate aussi que les places d\u2019affaires automobiles en ligne constituent une source pr\u00e9pond\u00e9rante d\u2019information tout au long du processus d\u2019achat, leur taux d\u2019utilisation \u00e9tant en hausse de 9 points par rapport \u00e0 l\u2019an dernier, s\u2019\u00e9levant d\u00e9sormais \u00e0 42% en 2023. Il est plus que jamais essentiel d\u2019efficacement exploiter ce canal pour joindre ces acheteurs potentiels et influencer leur d\u00e9cision d\u2019achat.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<strong>Les services d\u2019achat en ligne gagnent en popularit\u00e9 <\/strong><\/p>\n<p>En parall\u00e8le avec la hausse d\u2019utilisation des sources en ligne, il n\u2019est pas surprenant de constater l\u2019ascension fulgurante de l\u2019attrait envers les propositions d\u2019achat automobile en ligne. Ainsi, 70% des consommateurs avec intention d\u2019achat se disent quelque peu ou tr\u00e8s int\u00e9ress\u00e9s \u00e0 acheter un v\u00e9hicule enti\u00e8rement en ligne. Quand on leur a demand\u00e9 s\u2019ils souhaiteraient franchir certaines des \u00e9tapes du parcours d\u2019achat en ligne, 90% s\u2019y estiment favorables. Connaissant cet important attrait envers l\u2019achat partiel ou complet d\u2019un v\u00e9hicule en ligne, les marchands et concessionnaires se doivent d\u00e9sormais d\u2019offrir des services align\u00e9s \u00e0 ces pr\u00e9f\u00e9rences.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb11711&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb11713&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<strong>Ajoutez des services en ligne \u00e0 votre salle de montre virtuelle<\/strong><\/p>\n<p>En cette \u00e9poque o\u00f9 95% des consommateurs avec intention d\u2019achat automobile manifestent un int\u00e9r\u00eat pour la recherche et la comparaison de v\u00e9hicules en ligne, il est imp\u00e9ratif que vos annonces fournissent une description d\u00e9taill\u00e9e du v\u00e9hicule, pour satisfaire cette pr\u00e9f\u00e9rence. De plus, alors que 90% des magasineurs automobiles d\u00e9clarent \u00eatre ouvert \u00e0 soumettre une demande d\u2019information en ligne \u00e0 propos d\u2019un v\u00e9hicule qui les int\u00e9resse, il est essentiel que vous preniez les moyens pour r\u00e9pondre rapidement, avant vos concurrents, \u00e0 toutes les questions qui pourraient vous \u00eatre pos\u00e9es.<\/p>\n<p>L\u2019\u00e9tude r\u00e9v\u00e8le aussi que 87% des acheteurs potentiels se disent int\u00e9ress\u00e9s \u00e0 r\u00e9server et \u00e0 effectuer un essai routier depuis leur domicile, 83% sont int\u00e9ress\u00e9s \u00e0 obtenir une pr\u00e9-approbation de financement et 85% seraient pr\u00eat \u00e0 planifier la livraison d\u2019un v\u00e9hicule directement depuis l\u2019annonce en ligne. Dans le but d\u2019am\u00e9liorer l\u2019exp\u00e9rience client, vous seriez avis\u00e9 d\u2019investir dans des outils et les ressources permettant de tenir compte de cet int\u00e9r\u00eat. Enfin, 83% des magasineurs automobiles se disent int\u00e9ress\u00e9s \u00e0 obtenir en ligne une estimation de la valeur d\u2019\u00e9change de leur v\u00e9hicule. AutoHebdo a d\u00e9velopp\u00e9 une solution unique en son genre qui permet d\u2019entrer en relation avec des consommateurs pr\u00eats \u00e0 vendre leur v\u00e9hicule ou \u00e0 utiliser sa valeur d\u2019\u00e9change, dans le cadre d\u2019un processus bien pens\u00e9 et satisfaisant, tant pour le consommateur que le commer\u00e7ant automobile.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<strong>R\u00e9percussions de la situation \u00e9conomique sur les intentions d\u2019achat<\/strong><\/p>\n<p>Sachant que l\u2019inflation, le prix \u00e9lev\u00e9 de l\u2019essence et des v\u00e9hicules, la hausse des taux d\u2019int\u00e9r\u00eat ou la p\u00e9nurie de v\u00e9hicules influent sur l\u2019industrie l\u2019automobile, quel en sont les effets plus concret sur le comportement d\u2019achat des consommateurs? Dans l\u2019ensemble, l\u2019\u00e9tude r\u00e9v\u00e8le que les consommateurs avec intention d\u2019achat automobile qui sont pr\u00e9occup\u00e9s par au moins un de ces facteurs ont tendance \u00e0 passer plus de temps \u00e0 comparer les prix, en plus d\u2019\u00eatre plus susceptibles de retarder leur achat ou de r\u00e9duire leur budget. Il vaut ainsi la peine de consid\u00e9rer ces facteurs qui influent sur l\u2019achat pour adapter votre approche de vente en cons\u00e9quence.<\/p>\n<p>Par exemple, en ce qui concerne l\u2019inflation ou le prix \u00e9lev\u00e9 des v\u00e9hicules, les marchands et concessionnaires qui \u00e9tablissent leurs prix \u00e0 la valeur du march\u00e9 sont plus susceptibles de se m\u00e9riter une \u00e9tiquette de prix \u00ab\u00a0Super\u00a0\u00bb ou \u00ab\u00a0Bon\u00a0\u00bb dans leurs annonces publi\u00e9es sur AutoHebdo.net. Pour les acheteurs potentiels inqui\u00e9t\u00e9s par la p\u00e9nurie de v\u00e9hicules, vous devez faire preuve d\u2019ouverture et de r\u00e9alisme quant aux d\u00e9lais de livraison et faire l\u2019effort de leur proposer des v\u00e9hicules offrant des caract\u00e9ristiques semblables \u00e0 celles qui les int\u00e9ressent et qui respectent leur projet.<\/p>\n<p>En adoptant une approche qui insuffle du positif au processus d\u2019achat et en tenant compte des tendances d\u2019achat actuelles d\u00e9voil\u00e9es par notre \u00e9tude, les commer\u00e7ants automobiles canadiens seront en mesure d\u2019offrir une exp\u00e9rience client satisfaisante et surtout de vendre plus de v\u00e9hicules, maintenant et dans un avenir rapproch\u00e9.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb11715&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n<h4>Principaux points \u00e0 retenir<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<ul>\n<li>Annoncez l\u00e0 o\u00f9 se trouvent les consommateurs en ligne \u2212 La popularit\u00e9 des places d\u2019affaires automobiles en ligne poursuit sa croissance, alors qu\u2019elles repr\u00e9sentent une source d\u2019information de premier plan aupr\u00e8s des acheteurs automobiles canadiens tout au long de leur parcours d\u2019achat.<\/li>\n<li>Les consommateurs automobiles sont plus int\u00e9ress\u00e9s que jamais \u00e0 acheter un v\u00e9hicule en ligne et une encore plus grande proportion se dit int\u00e9ress\u00e9e \u00e0 au moins effectuer certaines des \u00e9tapes du processus d\u2019achat en ligne: offrez-leur les outils requis pour leur permettre d\u2019assouvir cet int\u00e9r\u00eat.<\/li>\n<li>Les consommateurs sont tr\u00e8s int\u00e9ress\u00e9s \u00e0 s\u2019informer et \u00e0 comparer les v\u00e9hicules en ligne: r\u00e9digez des annonces d\u00e9taill\u00e9es qui incluent aussi des moyens permettant de directement entrer en contact avec eux tout au long de leur parcours d\u2019achat.<\/li>\n<li>Adaptez votre approche de vente pour apaiser les inqui\u00e9tudes des consommateurs affect\u00e9s par la dynamique actuelle de l\u2019industrie automobile.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-size: 10px; color: #808285;\">Source:\u00c9tude de march\u00e9 DIG Insights sur la perception des acheteurs de v\u00e9hicules et leurs intentions, mai 2023, n=305<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Alors que divers facteurs \u00e9conomiques augmentent depuis quelque temps la friction du parcours d\u2019achat d\u2019automobile, il est essentiel d\u2019en tenir compte pour mieux accompagner les consommateurs alors qu\u2019ils en franchissent les diverses \u00e9tapes. Une bonne compr\u00e9hension des facteurs qui influent sur la d\u00e9cision d\u2019achat permet d\u2019adapter l\u2019approche de vente aupr\u00e8s<\/p>\n","protected":false},"author":4,"featured_media":11711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[239,727,739],"class_list":["post-11706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-automobile","tag-consommateurs","tag-etudes-de-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Alors que divers facteurs \u00e9conomiques augmentent depuis quelque temps la friction du parcours d\u2019achat d\u2019automobile, il est essentiel d\u2019en tenir compte pour mieux accompagner les consommateurs alors qu\u2019ils en franchissent les diverses \u00e9tapes. Une bonne compr\u00e9hension des facteurs qui influent sur la d\u00e9cision d\u2019achat permet d\u2019adapter l\u2019approche de vente aupr\u00e8s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T13:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T15:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Milan Brankovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan Brankovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/\"},\"author\":{\"name\":\"Milan Brankovic\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/person\\\/deb46c904a684d056b6eddd9fce98e8b\"},\"headline\":\"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023\",\"datePublished\":\"2023-09-14T13:52:36+00:00\",\"dateModified\":\"2023-09-19T15:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/\"},\"wordCount\":1529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/2023-Car-Shopper-Journey-FR-05.png\",\"keywords\":[\"Automobile\",\"Consommateurs\",\"\u00c9tudes de march\u00e9\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/\",\"name\":\"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/2023-Car-Shopper-Journey-FR-05.png\",\"datePublished\":\"2023-09-14T13:52:36+00:00\",\"dateModified\":\"2023-09-19T15:16:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/2023-Car-Shopper-Journey-FR-05.png\",\"contentUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/2023-Car-Shopper-Journey-FR-05.png\",\"width\":1200,\"height\":664,\"caption\":\"Int\u00e9r\u00eat pour l'achat en ligne d'un v\u00e9hicule\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/combating-economic-impacts-on-the-2023-car-shopper-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#website\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/\",\"name\":\"AutoTrader.ca & AutoHebdo.net\",\"description\":\"La plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada\",\"publisher\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/go.trader.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\",\"name\":\"AutoTrader.ca & AutoHebdo.net\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-AutoHebdo-FR.png\",\"contentUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-AutoHebdo-FR.png\",\"width\":484,\"height\":52,\"caption\":\"AutoTrader.ca & AutoHebdo.net\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/person\\\/deb46c904a684d056b6eddd9fce98e8b\",\"name\":\"Milan Brankovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g\",\"caption\":\"Milan Brankovic\"},\"url\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/author\\\/milan-brankovictrader-ca\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/","og_locale":"fr_FR","og_type":"article","og_title":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER","og_description":"[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Alors que divers facteurs \u00e9conomiques augmentent depuis quelque temps la friction du parcours d\u2019achat d\u2019automobile, il est essentiel d\u2019en tenir compte pour mieux accompagner les consommateurs alors qu\u2019ils en franchissent les diverses \u00e9tapes. Une bonne compr\u00e9hension des facteurs qui influent sur la d\u00e9cision d\u2019achat permet d\u2019adapter l\u2019approche de vente aupr\u00e8s","og_url":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/","og_site_name":"TRADER","article_published_time":"2023-09-14T13:52:36+00:00","article_modified_time":"2023-09-19T15:16:36+00:00","og_image":[{"width":1200,"height":664,"url":"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png","type":"image\/png"}],"author":"Milan Brankovic","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Milan Brankovic","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#article","isPartOf":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/"},"author":{"name":"Milan Brankovic","@id":"https:\/\/go.trader.ca\/#\/schema\/person\/deb46c904a684d056b6eddd9fce98e8b"},"headline":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023","datePublished":"2023-09-14T13:52:36+00:00","dateModified":"2023-09-19T15:16:36+00:00","mainEntityOfPage":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/"},"wordCount":1529,"commentCount":0,"publisher":{"@id":"https:\/\/go.trader.ca\/#organization"},"image":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png","keywords":["Automobile","Consommateurs","\u00c9tudes de march\u00e9"],"articleSection":["Articles"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/","url":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/","name":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023 | Soci\u00e9t\u00e9 TRADER","isPartOf":{"@id":"https:\/\/go.trader.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#primaryimage"},"image":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png","datePublished":"2023-09-14T13:52:36+00:00","dateModified":"2023-09-19T15:16:36+00:00","breadcrumb":{"@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#primaryimage","url":"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png","contentUrl":"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/09\/2023-Car-Shopper-Journey-FR-05.png","width":1200,"height":664,"caption":"Int\u00e9r\u00eat pour l'achat en ligne d'un v\u00e9hicule"},{"@type":"BreadcrumbList","@id":"https:\/\/go.trader.ca\/fr\/combating-economic-impacts-on-the-2023-car-shopper-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/go.trader.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Aplanir les cahots caus\u00e9s par l\u2019incertitude \u00e9conomique sur le parcours d\u2019achat automobile en 2023"}]},{"@type":"WebSite","@id":"https:\/\/go.trader.ca\/#website","url":"https:\/\/go.trader.ca\/","name":"AutoTrader.ca & AutoHebdo.net","description":"La plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada","publisher":{"@id":"https:\/\/go.trader.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/go.trader.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/go.trader.ca\/#organization","name":"AutoTrader.ca & AutoHebdo.net","url":"https:\/\/go.trader.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/go.trader.ca\/#\/schema\/logo\/image\/","url":"https:\/\/go.trader.ca\/wp-content\/uploads\/2024\/04\/Logo-AutoHebdo-FR.png","contentUrl":"https:\/\/go.trader.ca\/wp-content\/uploads\/2024\/04\/Logo-AutoHebdo-FR.png","width":484,"height":52,"caption":"AutoTrader.ca & AutoHebdo.net"},"image":{"@id":"https:\/\/go.trader.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/go.trader.ca\/#\/schema\/person\/deb46c904a684d056b6eddd9fce98e8b","name":"Milan Brankovic","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9a878d6529c9541a16d4fc98ecbabd89e05e91219e805579dab059559f5f623?s=96&d=mm&r=g","caption":"Milan Brankovic"},"url":"https:\/\/go.trader.ca\/fr\/author\/milan-brankovictrader-ca\/"}]}},"_links":{"self":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts\/11706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/comments?post=11706"}],"version-history":[{"count":0,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts\/11706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/media\/11711"}],"wp:attachment":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/media?parent=11706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/categories?post=11706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/tags?post=11706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}