{"id":11104,"date":"2023-03-23T14:57:13","date_gmt":"2023-03-23T18:57:13","guid":{"rendered":"https:\/\/go.trader.ca\/?p=11104"},"modified":"2024-08-02T09:51:19","modified_gmt":"2024-08-02T13:51:19","slug":"miniclip-autohebdo-carology-premiers-acheteurs-automobiles","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\/","title":{"rendered":"Miniclip AutoHebdo Carology: Premiers acheteurs automobiles"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Les acheteurs automobiles, qu\u2019ils aient d\u00e9j\u00e0 arpent\u00e9 le parcours d\u2019achat automobile ou qu\u2019ils en soient \u00e0 leur tout premier achat, cherchent principalement r\u00e9ponse \u00e0 deux questions cl\u00e9s: Ce v\u00e9hicule r\u00e9pond-il \u00e0 mes besoins et Le prix est-il int\u00e9ressant? Toutefois, le parcours des premiers acheteurs vers la d\u00e9cision finale d\u2019achat peut immens\u00e9ment diff\u00e9rer par rapport aux acheteurs exp\u00e9riment\u00e9s. Ainsi, il est essentiel de comprendre les habitudes et pr\u00e9f\u00e9rences de ces acheteurs si vous souhaitez peaufiner vos processus de marketing et de vente, dans le but de capter l\u2019int\u00e9r\u00eat et gagner la confiance des consommateurs de ce segment.<\/p>\n<p>Dans notre plus r\u00e9cent Miniclip AutoHebdo Carology, Tiffany Ding, directrice de l\u2019analyse et de la veille concurrentielle chez AutoHebdo.net, nous pr\u00e9sente les cinq principales conclusions de notre \u00e9tude sur le parcours d\u2019achat automobile, en particulier sur le volet portant sur les premiers acheteurs automobiles. Tiffany nous soulignera les points essentiels \u00e0 couvrir pour efficacement orienter les acheteurs qui en sont \u00e0 leur premi\u00e8re transaction automobile et leur fournir le soutien dont ils ont besoin au fur et \u00e0 mesure qu\u2019ils franchissent les diverses \u00e9tapes du parcours d\u2019achat.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40 px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/uSFA6Ghq9SQ\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Les acheteurs automobiles, qu\u2019ils aient d\u00e9j\u00e0 arpent\u00e9 le parcours d\u2019achat automobile ou qu\u2019ils en soient \u00e0 leur tout premier achat, cherchent principalement r\u00e9ponse \u00e0 deux questions cl\u00e9s: Ce v\u00e9hicule r\u00e9pond-il \u00e0 mes besoins et Le prix est-il int\u00e9ressant? Toutefois, le parcours des premiers acheteurs vers la d\u00e9cision finale d\u2019achat peut immens\u00e9ment diff\u00e9rer par rapport aux<\/p>\n","protected":false},"author":4,"featured_media":11112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[487],"tags":[796,239,729,739],"class_list":["post-11104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-acheteurs-automobiles","tag-automobile","tag-carology-fr","tag-etudes-de-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miniclip AutoHebdo Carology: Premiers acheteurs automobiles | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miniclip AutoHebdo Carology: Premiers acheteurs automobiles | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Les acheteurs automobiles, qu\u2019ils aient d\u00e9j\u00e0 arpent\u00e9 le parcours d\u2019achat automobile ou qu\u2019ils en soient \u00e0 leur tout premier achat, cherchent principalement r\u00e9ponse \u00e0 deux questions cl\u00e9s: Ce v\u00e9hicule r\u00e9pond-il \u00e0 mes besoins et Le prix est-il int\u00e9ressant? Toutefois, le parcours des premiers acheteurs vers la d\u00e9cision finale d\u2019achat peut immens\u00e9ment diff\u00e9rer par rapport aux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/fr\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T18:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T13:51:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/go.trader.ca\/wp-content\/uploads\/2023\/03\/frenchbitesize.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2555\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan Brankovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan Brankovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/\"},\"author\":{\"name\":\"Milan Brankovic\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/person\\\/deb46c904a684d056b6eddd9fce98e8b\"},\"headline\":\"Miniclip AutoHebdo Carology: Premiers acheteurs automobiles\",\"datePublished\":\"2023-03-23T18:57:13+00:00\",\"dateModified\":\"2024-08-02T13:51:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/\"},\"wordCount\":252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/frenchbitesize.jpg\",\"keywords\":[\"Acheteurs automobiles\",\"Automobile\",\"Carology\",\"\u00c9tudes de march\u00e9\"],\"articleSection\":[\"Vid\u00e9os\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/\",\"name\":\"Miniclip AutoHebdo Carology: Premiers acheteurs automobiles | Soci\u00e9t\u00e9 TRADER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/frenchbitesize.jpg\",\"datePublished\":\"2023-03-23T18:57:13+00:00\",\"dateModified\":\"2024-08-02T13:51:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/miniclip-autohebdo-carology-premiers-acheteurs-automobiles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/frenchbitesize.jpg\",\"contentUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/frenchbitesize.jpg\",\"width\":2555,\"height\":1440,\"caption\":\"Title Miniclip AutoHebdo Carology - 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