{"id":10967,"date":"2023-01-27T15:35:40","date_gmt":"2023-01-27T20:35:40","guid":{"rendered":"https:\/\/go.trader.ca\/?p=10967"},"modified":"2023-01-27T15:35:40","modified_gmt":"2023-01-27T20:35:40","slug":"la-constante-du-parcours-dachat-automobile-les-places-daffaires-en-ligne","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/la-constante-du-parcours-dachat-automobile-les-places-daffaires-en-ligne\/","title":{"rendered":"La constante du parcours d\u2019achat automobile: les places d\u2019affaires en ligne"},"content":{"rendered":"

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En cette \u00e8re du \u00ab\u2009tout connect\u00e9\u2009\u00bb, on ne peut pas se surprendre que le consommateur d\u2019aujourd\u2019hui magasiner en ligne avant d\u2019acheter. C\u2019est pas compliqu\u00e9, gr\u00e2ce au Web, l\u2019acheteur a maintenant acc\u00e8s, en quelques clics ou glissements de doigts, \u00e0 tous les produits du march\u00e9. C\u2019est une \u00e9vidence: de nos jours, le magasinage automobile commence en ligne, o\u00f9 l\u2019acheteur potentiel effectue toutes les recherches pour trouver l\u2019information qui l\u2019int\u00e9resse sans m\u00eame sortir de sa maison. C\u2019est pourquoi le commer\u00e7ant qui sait o\u00f9 l\u2019acheteur potentiel cherche et trouve son information en ligne peut promouvoir son inventaire \u00e0 chaque \u00e9tape du parcours d\u2019achat.<\/p>\n

En effet, une \u00e9tude r\u00e9cente<\/a> du parcours d\u2019achat r\u00e9v\u00e8le que le consommateur consid\u00e8re les places d\u2019affaires automobiles en ligne, comme AutoHebdo.net, comme \u00e9tant la ressource la plus int\u00e9ressante pour magasiner son prochain v\u00e9hicule. Les places d\u2019affaires en ligne proposent un vaste choix de marques, de mod\u00e8les et de types de v\u00e9hicules pour aider le consommateur \u00e0 trouver exactement ce qu\u2019il cherche, avec en plus des outils d\u2019achats utiles qui inspireront sa confiance.<\/p>\n

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Votre place d\u2019affaires en ligne: la vitrine promotionnelle de votre inventaire <\/strong><\/p>\n

Comme le r\u00e9v\u00e8le l\u2019\u00e9tude, quand l\u2019acheteur potentiel recherche en ligne, sa premi\u00e8re source d\u2019information reste une place d\u2019affaires automobile en ligne,que ce soit pour l\u2019usag\u00e9 (78%) ou le neuf (45%). Si on examine les facteurs qui ont motiv\u00e9 l\u2019achat final, 80% des acheteurs d\u2019occasion et 60% des acheteurs de neuf d\u00e9clarent que les places d\u2019affaires en ligne ont jou\u00e9 un r\u00f4le central dans leur d\u00e9cision finale. Ainsi, l\u2019\u00e9l\u00e9ment cl\u00e9 de votre succ\u00e8s est une pr\u00e9sence imposante, uniforme et continue en ligne, coupl\u00e9e \u00e0 des annonces optimis\u00e9es<\/u><\/a> de fa\u00e7on \u00e0 attirer l\u2019attention de l\u2019acheteur aux moments cruciaux de son parcours d\u2019achat.<\/p>\n

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Ph\u00e9nom\u00e8ne courant: le consommateur valse entre la place d\u2019affaires en ligne et votre salle de montre<\/strong><\/p>\n

\u00a0<\/strong>Vous le savez, les acheteurs de v\u00e9hicules neufs ou d\u2019occasion consultent les annonces h\u00e9berg\u00e9es par les places d\u2019affaires en ligne plusieurs fois durant leur parcours d\u2019achat. L\u2019\u00e9tude r\u00e9v\u00e8le que 78% des acheteurs de v\u00e9hicules d\u2019occasion visitent une place d\u2019affaires en ligne en moyenne 15 fois avant de se d\u00e9cider \u00e0 acheter, tandis que 45% des acheteurs de v\u00e9hicules neufs effectuent en moyenne 9,4 visites avant de prendre une d\u00e9cision. Chaque fois qu\u2019ils visitent une place d\u2019affaires en ligne, la plupart des consommateurs passent plus d\u2019une heure \u00e0 comparer les caract\u00e9ristiques et les prix, \u00e0 chercher les meilleures offres et \u00e0 lire les avis.<\/p>\n

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Les places d\u2019affaires automobiles en ligne jouent aussi un grand r\u00f4le dans la diffusion d\u2019information sur la grande vari\u00e9t\u00e9 de mod\u00e8les qui est \u00e0 leur disposition. C\u2019est environ 1 client sur 5 qui choisit d\u2019acheter un v\u00e9hicule d\u00e9couvert par l\u2019interm\u00e9diaire de cette ressource en ligne. Les utilisateurs continuent de visiter les places d\u2019affaires en ligne pour approfondir leurs recherches, et ce, m\u00eame apr\u00e8s avoir pris contact avec un marchand ou un concessionnaire et m\u00eame apr\u00e8s avoir fait une visite en personne. De nos jours, le parcours d\u2019achat d\u2019un v\u00e9hicule est tout sauf lin\u00e9aire. C\u2019est donc d\u2019autant plus important de veiller \u00e0 ce que votre inventaire soit bien expos\u00e9 en ligne afin d\u2019augmenter votre visibilit\u00e9, votre impact et l\u2019engagement du consommateur \u00e0 toutes les \u00e9tapes de l\u2019entonnoir de vente.<\/p>\n

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L\u2019augmentation continue d\u2019Internet vous offre de nouvelles occasions \u00e0 saisir tout au long du parcours d\u2019achat automobile. En plus, dans le secteur automobile, les changements persistants caus\u00e9s par la pand\u00e9mie obligent les commer\u00e7ants \u00e0 s\u2019adapter et \u00e0 modifier rapidement leurs strat\u00e9gies et tactiques. Une chose qui ne change pas, c\u2019est le niveau de confiance que les acheteurs automobiles accordent aux places d\u2019affaires en ligne. En exploitant la popularit\u00e9 de la ressource la plus pris\u00e9e par les acheteurs \u00e0 chaque \u00e9tape du parcours d\u2019achat, vous vous assurez que vos offres sont vues par un maximum d\u2019acheteurs.<\/p>\n

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Principaux points \u00e0 retenir:\u00a0<\/span><\/b><\/b><\/h3>\n<\/div>\n
\n

\u00a0<\/span><\/h3>\n<\/div>\n

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    \n
  • Les places d\u2019affaires en ligne constituent un point de contact important durant le processus d\u2019achat. Chaque acheteur les consulte g\u00e9n\u00e9ralement plusieurs fois durant son parcours, et ce, m\u00eame apr\u00e8s avoir contact ou visit\u00e9 un commer\u00e7ant.<\/li>\n
  • Le parcours d\u2019achat est tout sauf lin\u00e9aire et les places d\u2019affaires en ligne se montrent utiles \u00e0 chaque \u00e9tape! Pour votre notori\u00e9t\u00e9 comme pour vos parts de march\u00e9, vous devez annoncer vos v\u00e9hicules en ligne.<\/li>\n
  • Les places d\u2019affaires en ligne constituent la principale ressource des acheteurs automobiles.<\/li>\n
  • Qu\u2019ils recherchent un v\u00e9hicule neuf ou d\u2019occasion, les acheteurs estiment que les places d\u2019affaires en ligne ont une influence d\u00e9cisive sur leur achat final. C\u2019est donc essentiel d\u2019avoir une forte pr\u00e9sence et de veiller \u00e0 ce que chaque v\u00e9hicule soit mis en march\u00e9 de fa\u00e7on \u00e0 attirer l\u2019attention des clients \u00e0 chaque moment d\u00e9cisionnel critique du parcours d\u2019achat.<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]Source: \u00c9tude r\u00e9alis\u00e9e par Dig Insights sur le parcours d\u2019achat d\u2019un v\u00e9hicule, ao\u00fbt 2022, n=1369.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40 px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30 px\u00a0\u00bb][vc_column_text] En cette \u00e8re du \u00ab\u2009tout connect\u00e9\u2009\u00bb, on ne peut pas se surprendre que le consommateur d\u2019aujourd\u2019hui magasiner en ligne avant d\u2019acheter. C\u2019est pas compliqu\u00e9, gr\u00e2ce au Web, l\u2019acheteur a maintenant acc\u00e8s, en quelques clics ou glissements de doigts, \u00e0 tous les produits du march\u00e9. C\u2019est une \u00e9vidence: de nos jours, le magasinage<\/p>\n","protected":false},"author":4,"featured_media":10980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[820,239,727,739,41],"class_list":["post-10967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-autohebdo-net","tag-automobile","tag-consommateurs","tag-etudes-de-marche","tag-place-daffaires"],"acf":[],"yoast_head":"\nLa constante du parcours d\u2019achat automobile: les places d\u2019affaires en ligne | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/la-constante-du-parcours-dachat-automobile-les-places-daffaires-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La constante du parcours d\u2019achat automobile: les places d\u2019affaires en ligne | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=\u00a0\u00bb30 px\u00a0\u00bb][vc_column_text] En cette \u00e8re du \u00ab\u2009tout connect\u00e9\u2009\u00bb, on ne peut pas se surprendre que le consommateur d\u2019aujourd\u2019hui magasiner en ligne avant d\u2019acheter. C\u2019est pas compliqu\u00e9, gr\u00e2ce au Web, l\u2019acheteur a maintenant acc\u00e8s, en quelques clics ou glissements de doigts, \u00e0 tous les produits du march\u00e9. 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