{"id":10766,"date":"2022-11-24T12:30:25","date_gmt":"2022-11-24T17:30:25","guid":{"rendered":"https:\/\/go.trader.ca\/?p=10766"},"modified":"2022-12-02T12:19:55","modified_gmt":"2022-12-02T17:19:55","slug":"selon-une-etude-autohebdo-les-intentions-dachat-demeurent-stables-malgre-lincertitude-economique","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/selon-une-etude-autohebdo-les-intentions-dachat-demeurent-stables-malgre-lincertitude-economique\/","title":{"rendered":"Selon une \u00e9tude AutoHebdo, les intentions d\u2019achat demeurent stables malgr\u00e9 l\u2019incertitude \u00e9conomique"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

La grande question de l\u2019heure, celle que tout le monde se pose, est de savoir si le ralentissement \u00e9conomique actuel pr\u00e9sage une r\u00e9cession. Dans le contexte actuel d\u2019incertitude \u00e9conomique, toute l\u2019industrie automobile, en particulier les marchands et concessionnaires, aimeraient certainement pouvoir lire dans les pens\u00e9es des consommateurs.<\/p>\n

Notre toute derni\u00e8re \u00e9tude, men\u00e9e \u00e0 la fin du troisi\u00e8me trimestre de 2022, porte notamment sur les pr\u00e9f\u00e9rences de magasinage et les intentions d\u2019achat des Canadiens qui pr\u00e9voient acheter un v\u00e9hicule dans les six prochains mois, si la conjoncture \u00e9conomique s\u2019am\u00e9liore.<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10767″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n

L\u2019opinion des Canadiens sur la r\u00e9cession est tr\u00e8s partag\u00e9e (47% estiment que nous sommes d\u00e9j\u00e0 en r\u00e9cession et 34% affirment que non), mais les intentions d\u2019achat pour les six prochains mois sont globalement meilleures qu\u2019en mars dernier. Les consommateurs avec intention d\u2019achat indiquent que leur budget ne devrait pas changer, que la conjoncture \u00e9conomique reste la m\u00eame ou qu\u2019elle poursuive son ralentissement. En effet, la plupart des r\u00e9pondants estiment que leur situation financi\u00e8re est encore bonne: 60% qualifient la situation de leur m\u00e9nage de \u00ab\u00a0bonne\u00a0\u00bb ou \u00ab\u00a0tr\u00e8s bonne\u00a0\u00bb; seulement 10% r\u00e9pondent \u00ab\u00a0mauvaise\u00a0\u00bb ou \u00ab\u00a0tr\u00e8s mauvaise\u00a0\u00bb.<\/p>\n

L\u2019\u00e9tude r\u00e9v\u00e8le aussi que 24% des r\u00e9pondants ont l\u2019intention d\u2019acheter un v\u00e9hicule dans les six prochains mois, une augmentation par rapport aux 18% de mars dernier. M\u00eame s\u2019ils admettent qu\u2019une r\u00e9cession semble imminente ou qu\u2019on traverse une p\u00e9riode de ralentissement \u00e9conomique mondial, les r\u00e9pondants estiment que leur situation financi\u00e8re et celle de leur m\u00e9nage est bonne, ce qui explique ces intentions d\u2019achat.<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10769″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10771″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n

La conjoncture \u00e9conomique reste \u00e0 surveiller, mais beaucoup d\u00e9pendra de la fa\u00e7on dont le march\u00e9 se comportera. Lorsqu\u2019on demande aux r\u00e9pondants quelle est la probabilit\u00e9 qu\u2019ils ach\u00e8tent un v\u00e9hicule si la conjoncture \u00e9conomique s\u2019am\u00e9liore, les intentions d\u2019achat augmentent de pr\u00e8s du tiers. Toutefois, si la situation s\u2019aggravait, on per\u00e7oit que les intentions d\u2019achat diminueraient proportionnellement.<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10773″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n

\u00c9tonnamment, cette conjoncture ne semble pas avoir d\u2019impact sur l\u2019intention d\u2019acheter du neuf ou de l\u2019usag\u00e9. Effectivement, peu importe la tendance que prendra le march\u00e9, la majorit\u00e9 des acheteurs disent avoir l\u2019intention de se procurer un v\u00e9hicule neuf: 62% si le march\u00e9 s\u2019am\u00e9liore, 58% s\u2019il reste stable et 60% s\u2019il poursuit son ralentissement. C\u2019est assez semblable du c\u00f4t\u00e9 des acheteurs de v\u00e9hicules d\u2019occasion: 38% disent avoir l\u2019intention d\u2019acheter si le march\u00e9 s\u2019am\u00e9liore, 42% s\u2019il reste stable et 40% s\u2019il poursuit son ralentissement. Ce sont somme toute d\u2019assez bonnes nouvelles.<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10775″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n

L\u2019\u00e9tude r\u00e9v\u00e8le \u00e9galement que le budget des acheteurs ne changera probablement pas, et ce, peu importe la situation du march\u00e9. En effet, parmi les consommateurs qui veulent du neuf, environ la moiti\u00e9 pr\u00e9voit d\u00e9penser le m\u00eame montant, que le march\u00e9 s\u2019am\u00e9liore, ralentisse ou reste stable; parmi ceux qui consid\u00e8rent acheter usag\u00e9, le budget reste le m\u00eame, environ 26 000$, peu importe les perspectives \u00e9conomiques.<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10777″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n

Pour r\u00e9sumer, m\u00eame si personne ne peut pr\u00e9dire la tendance que prendra le march\u00e9, m\u00eame si les intentions d\u2019achat d\u00e9pendent de la performance \u00e9conomique du Canada et m\u00eame en p\u00e9riode difficile, les consommateurs continuent de vouloir acheter des v\u00e9hicules. Comme les intentions d\u2019achat demeurent stables, les d\u00e9taillants automobiles peuvent continuer \u00e0 investir avec optimisme, soit dans leur inventaire, ainsi que dans le marketing de leurs v\u00e9hicules et la promotion de leur commerce. Dans ce contexte, on vous conseille de continuer de suivre de pr\u00e8s les pr\u00e9occupations des clients, d\u2019\u00e9tablir des prix et conditions qui leur permettent d\u2019acheter avec confiance malgr\u00e9 l\u2019incertitude \u00e9conomique – une situation qui est hors de votre contr\u00f4le.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb align=\u00a0\u00bbalign_left\u00a0\u00bb border_width=\u00a0\u00bb4″ el_width=\u00a0\u00bb10″ accent_color=\u00a0\u00bb#ed1c24″][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n

Principaux points \u00e0 retenir <\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n

    \n
  • La majorit\u00e9 des consommateurs sont satisfaits de leur situation financi\u00e8re<\/li>\n
  • Les intentions et les budgets d\u2019achat des acheteurs d\u2019automobiles demeurent stables malgr\u00e9 la situation \u00e9conomique<\/li>\n
  • Il est conseill\u00e9 de continuer \u00e0 reconstituer vos stocks, ainsi qu\u2019\u00e0 promouvoir vos v\u00e9hicules<\/li>\n
  • La compr\u00e9hension des besoins et pr\u00e9occupations de chacun de vos clients vous aide \u00e0 gagner leur confiance et les incite \u00e0 acheter chez vous<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1661896202200{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #ade5ed !important;border-left-color: #27bacf !important;border-left-style: solid !important;border-right-color: #27bacf !important;border-right-style: solid !important;border-top-color: #27bacf !important;border-top-style: solid !important;border-bottom-color: #27bacf !important;border-bottom-style: solid !important;border-radius: 25px !important;}\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb gap=\u00a0\u00bb30″ css=\u00a0\u00bb.vc_custom_1661895757888{padding-right: 40px !important;padding-left: 40px !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb10796″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/go.trader.ca\/wp-content\/uploads\/2022\/12\/Infographic-Car-Shoppers-and-Recession-FR.pdf\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

    INFOGRAPHIE: EFFET DE LA CONJONCTURE \u00c9CONOMIQUE SUR LES INTENTIONS D’ACHAT AUTOMOBILES<\/h2>\n

    [\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]Cliquez ci-dessous pour t\u00e9l\u00e9charger l’infographie l’ffet de la conjoncture \u00e9conomique sur les intentions d’achat automobiles.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_btn title=\u00a0\u00bbT\u00c9L\u00c9CHARGER\u00a0\u00bb style=\u00a0\u00bbcustom\u00a0\u00bb custom_background=\u00a0\u00bb\u00a0\u00bb custom_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbround\u00a0\u00bb el_class=\u00a0\u00bbbutton-teal\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fgo.trader.ca%2Fwp-content%2Fuploads%2F2022%2F12%2FInfographic-Car-Shoppers-and-Recession-FR.pdf||target:%20_blank\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_separator][vc_column_text]Source: DIG Insights -Impact de la conjoncture \u00e9conomique au Canada su les intentions d’achat de v\u00e9hicules, octobre 2022, n=456.<\/span><\/p>\n

    [\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] La grande question de l\u2019heure, celle que tout le monde se pose, est de savoir si le ralentissement \u00e9conomique actuel pr\u00e9sage une r\u00e9cession. Dans le contexte actuel d\u2019incertitude \u00e9conomique, toute l\u2019industrie automobile, en particulier les marchands et concessionnaires, aimeraient certainement pouvoir lire dans les pens\u00e9es des consommateurs. Notre toute derni\u00e8re \u00e9tude, men\u00e9e \u00e0 la<\/p>\n","protected":false},"author":4,"featured_media":10771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749,750],"tags":[820,239,727,739,732],"class_list":["post-10766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-communiques-de-presse","tag-autohebdo-net","tag-automobile","tag-consommateurs","tag-etudes-de-marche","tag-formation"],"acf":[],"yoast_head":"\nSelon une \u00e9tude AutoHebdo, les intentions d\u2019achat demeurent stables malgr\u00e9 l\u2019incertitude \u00e9conomique | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/selon-une-etude-autohebdo-les-intentions-dachat-demeurent-stables-malgre-lincertitude-economique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selon une \u00e9tude AutoHebdo, les intentions d\u2019achat demeurent stables malgr\u00e9 l\u2019incertitude \u00e9conomique | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] La grande question de l\u2019heure, celle que tout le monde se pose, est de savoir si le ralentissement \u00e9conomique actuel pr\u00e9sage une r\u00e9cession. Dans le contexte actuel d\u2019incertitude \u00e9conomique, toute l\u2019industrie automobile, en particulier les marchands et concessionnaires, aimeraient certainement pouvoir lire dans les pens\u00e9es des consommateurs. Notre toute derni\u00e8re \u00e9tude, men\u00e9e \u00e0 la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/fr\/selon-une-etude-autohebdo-les-intentions-dachat-demeurent-stables-malgre-lincertitude-economique\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T17:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T17:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/go.trader.ca\/wp-content\/uploads\/2022\/11\/EconomyResearchInfographic-FR-04.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Milan Brankovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" 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