{"id":10055,"date":"2022-06-20T04:49:23","date_gmt":"2022-06-20T08:49:23","guid":{"rendered":"https:\/\/go.trader.ca\/?p=10055"},"modified":"2022-06-22T05:02:14","modified_gmt":"2022-06-22T09:02:14","slug":"a-majority-of-canadian-car-shoppers-believe-electric-vehicles-will-take-over-the-road-in-10-years","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/a-majority-of-canadian-car-shoppers-believe-electric-vehicles-will-take-over-the-road-in-10-years\/","title":{"rendered":"La majorit\u00e9 des acheteurs automobiles canadiens pensent que les v\u00e9hicules \u00e9lectriques seront en majorit\u00e9 sur les routes d\u2019ici 10 ans"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Les v\u00e9hicules \u00e9lectriques (V\u00c9) ne repr\u00e9sentent actuellement qu\u2019une infime partie du march\u00e9 automobile canadien. Toutefois, les commer\u00e7ants ont tout int\u00e9r\u00eat \u00e0 bien cerner le regard que portent les consommateurs sur ces v\u00e9hicules, notamment en tenant compte des \u00e9l\u00e9ments qui influencent leur processus d\u00e9cisionnel.<\/p>\n

Dans le but de mieux conna\u00eetre ces \u00e9l\u00e9ments, nous avons r\u00e9alis\u00e9 en mars 2022 un sondage national aupr\u00e8s de plus de 1 100 acheteurs automobiles sur la place d\u2019affaires AutoHebdo.net. M\u00eame si de l\u00e9gers changements ont \u00e9t\u00e9 observ\u00e9s au niveau des tendances observ\u00e9es lors de l\u2019\u00e9tude sur les v\u00e9hicules \u00e9lectriques men\u00e9e il y a un an, les r\u00e9sultats demeurent similaires: l\u2019int\u00e9r\u00eat pour ces v\u00e9hicules ne se d\u00e9ment pas. Les les concessionnaires qui en stock des v\u00e9hicules \u00e9lectriques neufs ou d\u2019occasion doivent saisir l\u2019occasion de convertir leurs acheteurs traditionnels de v\u00e9hicules \u00e0 moteur \u00e0 combustion interne vers des v\u00e9hicules \u00e9lectriques.<\/p>\n

Selon les r\u00e9sultats de l\u2019\u00e9tude, bien que 93% des r\u00e9pondants ne poss\u00e8dent pas actuellement de v\u00e9hicule \u00e9lectrique, 68% d\u2019entre eux envisageraient d\u2019en acheter un, contre 64% l\u2019ann\u00e9e derni\u00e8re. Pr\u00e8s d\u2019un tiers (31%) des personnes ayant l\u2019intention d\u2019acheter un v\u00e9hicule \u00e9lectrique fait clairement la diff\u00e9rence entre les diff\u00e9rents types de v\u00e9hicules \u00e9lectriques \u00e0 savoir: les v\u00e9hicules \u00e9lectriques \u00e0 batterie (V\u00c9B), les v\u00e9hicules hybrides (V\u00c9H), les v\u00e9hicules hybrides rechargeables (PHEV) et les v\u00e9hicules \u00e0 pile \u00e0 combustible. Parmi ceux qui pr\u00e9voient passer \u00e0 un v\u00e9hicule \u00e9lectrique, 56% envisagent l\u2019achat d\u2019un v\u00e9hicule \u00e9lectrique \u00e0 batterie, contre 46% lors du sondage de 2021. Il s\u2019agit du pourcentage le plus \u00e9lev\u00e9 parmi tous les types de v\u00e9hicules \u00e9lectrifi\u00e9s.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10056″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10058″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Les acheteurs peuvent recourir \u00e0 de nombreuses ressources dans le cadre de leur recherche sur les v\u00e9hicules \u00e9lectriques, mais 62% d\u2019entre eux comptent principalement visiter les sites Web des constructeurs pour en savoir plus sur les v\u00e9hicules \u00e9lectriques. Ils sont suivis par ceux qui consulteraient des sites d\u2019\u00e9valuation tiers (60%), des sites de vid\u00e9os en ligne (44%), des publications automobiles sp\u00e9cialis\u00e9es (42%) et des places d\u2019affaires automobiles en ligne (39%).<\/p>\n

Alors, quel type de v\u00e9hicule ach\u00e8tera le consommateur moyen? Comme on pouvait s\u2019y attendre, Tesla est le constructeur le plus cit\u00e9, 77% des r\u00e9pondants le d\u00e9signant sans assistance; il s\u2019agit du m\u00eame pourcentage que l\u2019ann\u00e9e derni\u00e8re. Toyota vient loin derri\u00e8re Tesla avec 38% en termes de notori\u00e9t\u00e9, contre 32% en 2021. Ensuite, nous avons constat\u00e9 une \u00e9volution consid\u00e9rable de la notori\u00e9t\u00e9 de la marque Ford, qui est pass\u00e9e de 17% \u00e0 27% au cours de l\u2019ann\u00e9e, ainsi que de celle de Hyundai, qui est pass\u00e9e de 10% \u00e0 21% au cours de la m\u00eame p\u00e9riode. Il ne fait aucun doute que les constructeurs et les concessionnaires automobiles ont du travail \u00e0 faire pour accro\u00eetre la visibilit\u00e9 et la notori\u00e9t\u00e9 de leurs v\u00e9hicules \u00e9lectriques aupr\u00e8s des acheteurs.<\/p>\n

Tesla demeure \u00e9galement la marque qui int\u00e9resse le plus les acheteurs potentiels de v\u00e9hicules \u00e9lectriques, avec 55% des intentions d\u2019achat. Ce pourcentage a toutefois chut\u00e9 par rapport aux 67% obtenus par la marque en 2021. La marque Toyota arrive en deuxi\u00e8me position avec 10% des intentions d\u2019achat. Les constructeurs ensuite cit\u00e9s sont, dans l\u2019ordre, Hyundai, Ford, Chevrolet, Kia, Audi, Rivian, Honda, Mercedes-Benz, Volkswagen et Nissan.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10060″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Au nombre des raisons qui poussent \u00e0 acheter un v\u00e9hicule \u00e9lectrique, 89% des consommateurs ont invoqu\u00e9 la faible consommation de carburant. Cela constitue une hausse par rapport aux 83% enregistr\u00e9s en 2021. La r\u00e9cente flamb\u00e9e des prix du carburant y est \u00e9videmment pour quelque chose. Le pourcentage de ceux qui choisiraient un v\u00e9hicule \u00e9lectrique pour ses faibles co\u00fbts d\u2019entretien est rest\u00e9 constant (51%). Cependant, alors que 70% des personnes interrog\u00e9es en 2021 voulaient un v\u00e9hicule \u00e9lectrique pour son caract\u00e8re \u00e9cologique, seuls 65% ont indiqu\u00e9 cela comme motif d\u2019achat d\u2019un v\u00e9hicule \u00e9lectrique en 2022.<\/p>\n

Pour ce qui est des raisons qui pourraient dissuader un acheteur d\u2019opter pour un v\u00e9hicule \u00e9lectrique, 73% ont indiqu\u00e9 la faible autonomie. Ce pourcentage est en hausse par rapport aux 61% enregistr\u00e9s en 2021, m\u00eame si les constructeurs automobiles mettent les bouch\u00e9es doubles pour proposer des v\u00e9hicules \u00e9lectriques poss\u00e9dant une autonomie plus longue que jamais. Une autre raison qui dissuaderait les acheteurs de voitures est le manque de stations de recharge. En effet, 67% des r\u00e9pondants l\u2019ont \u00e9voqu\u00e9, contre 54% l\u2019an dernier, et 63% ont mentionn\u00e9 le prix d\u2019achat plus \u00e9lev\u00e9, contre 61% l\u2019an dernier. Les autres facteurs comprennent la longue dur\u00e9e de recharge des v\u00e9hicules \u00e9lectriques, la croyance que ces v\u00e9hicules ne sont pas adapt\u00e9s aux conditions climatiques froides et l\u2019impossibilit\u00e9 de recharger le v\u00e9hicule \u00e0 la maison.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10062″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Les incitatifs gouvernementaux actuellement en vigueur sont consid\u00e9r\u00e9s par 96% des acheteurs potentiels de v\u00e9hicules \u00e9lectriques. Toutefois, 30% d\u2019entre eux seraient plus enclins \u00e0 acheter un v\u00e9hicule \u00e9lectrique s\u2019ils b\u00e9n\u00e9ficiaient d\u2019une subvention sup\u00e9rieure \u00e0 10 000 $, tandis que 30% se contenteraient d\u2019une r\u00e9duction de 4 000 \u00e0 5 999 $ du prix d\u2019achat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10064″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L\u2019un des crit\u00e8res essentiels de s\u00e9lection demeure l\u2019autonomie, alors que 97% estiment essentiel de conna\u00eetre la distance exacte qu\u2019ils peuvent parcourir avec sur une seule charge. 94% d\u2019entre eux souhaitent \u00e9galement savoir si la recharge peut se faire facilement \u00e0 la maison, tandis que 92% veulent savoir si des stations de recharge publiques sont d\u00e9j\u00e0 op\u00e9rationnelles pr\u00e8s de chez eux.<\/p>\n

Parmi les personnes ayant l\u2019intention d\u2019acheter un V\u00c9, 84% pensent que les ventes et les infrastructures li\u00e9es aux v\u00e9hicules \u00e9lectriques conna\u00eetront une croissance rapide au cours des dix prochaines ann\u00e9es, alors que 55% sont convaincus que plus de la moiti\u00e9 des v\u00e9hicules en circulation dans dix ans seront des v\u00e9hicules \u00e9lectriques.<\/p>\n

Les concessionnaires doivent d\u00e9sormais prendre le temps pour conna\u00eetre leurs v\u00e9hicules \u00e9lectriques sous toutes les coutures, afin d\u2019\u00eatre pr\u00eats \u00e0 partager avec leurs acheteurs potentiels les renseignements qui les aideront \u00e0 surmonter leurs h\u00e9sitations. Enfin, n\u2019h\u00e9sitez pas \u00e0 consulter les ressources \u00e9ducatives en ligne consacr\u00e9es aux v\u00e9hicules \u00e9lectriques et \u00e0 former votre personnel sur les divers types de v\u00e9hicules afin qu\u2019ils soient en mesure de convaincre en toute confiance les consommateurs qui envisagent d\u2019acheter un v\u00e9hicule \u00e9lectrique.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Les v\u00e9hicules \u00e9lectriques (V\u00c9) ne repr\u00e9sentent actuellement qu\u2019une infime partie du march\u00e9 automobile canadien. Toutefois, les commer\u00e7ants ont tout int\u00e9r\u00eat \u00e0 bien cerner le regard que portent les consommateurs sur ces v\u00e9hicules, notamment en tenant compte des \u00e9l\u00e9ments qui influencent leur processus d\u00e9cisionnel. Dans le but de mieux conna\u00eetre ces \u00e9l\u00e9ments, nous avons r\u00e9alis\u00e9<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[39],"class_list":["post-10055","post","type-post","status-publish","format-standard","hentry","category-articles","tag-autohebdo-net"],"acf":[],"yoast_head":"\nLa majorit\u00e9 des acheteurs automobiles canadiens pensent que les v\u00e9hicules \u00e9lectriques seront en majorit\u00e9 sur les routes d\u2019ici 10 ans | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/a-majority-of-canadian-car-shoppers-believe-electric-vehicles-will-take-over-the-road-in-10-years\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La majorit\u00e9 des acheteurs automobiles canadiens pensent que les v\u00e9hicules \u00e9lectriques seront en majorit\u00e9 sur les routes d\u2019ici 10 ans | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Les v\u00e9hicules \u00e9lectriques (V\u00c9) ne repr\u00e9sentent actuellement qu\u2019une infime partie du march\u00e9 automobile canadien. Toutefois, les commer\u00e7ants ont tout int\u00e9r\u00eat \u00e0 bien cerner le regard que portent les consommateurs sur ces v\u00e9hicules, notamment en tenant compte des \u00e9l\u00e9ments qui influencent leur processus d\u00e9cisionnel. 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