{"id":13734,"date":"2025-09-11T15:11:06","date_gmt":"2025-09-11T19:11:06","guid":{"rendered":"https:\/\/go.trader.ca\/?page_id=13734"},"modified":"2025-09-12T15:46:58","modified_gmt":"2025-09-12T19:46:58","slug":"cout-reel-dune-absence-de-visibilite-sur-autohebdo","status":"publish","type":"page","link":"https:\/\/go.trader.ca\/fr\/ressources\/etude-de-cas\/cout-reel-dune-absence-de-visibilite-sur-autohebdo\/","title":{"rendered":"Livre blanc: Co\u00fbt r\u00e9el d\u2019une absence de visibilit\u00e9 sur AutoHebdo.net"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb parallax_content=\u00a0\u00bbparallax_content_value\u00a0\u00bb parallax_content_sense=\u00a0\u00bb20&Prime; css=\u00a0\u00bb.vc_custom_1757088751100{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n<h2 style=\"text-align: left; color: #3e3e3e;\">Comment un groupe de commer\u00e7ants a perdu 2,5 millions en profits annuels en r\u00e9affectant son budget publicitaire<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: left;\">D\u00e9couvrez pourquoi AutoHebdo.net demeure un levier essentiel de la rentabilit\u00e9 de nos commer\u00e7ants et ce qui se passe quand on s\u2019en prive.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_btn title=\u00a0\u00bbT\u00e9l\u00e9charger livre blanc\u00a0\u00bb style=\u00a0\u00bbcustom\u00a0\u00bb custom_background=\u00a0\u00bb\u00a0\u00bb custom_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbround\u00a0\u00bb align=\u00a0\u00bbleft\u00a0\u00bb el_class=\u00a0\u00bbbutton-red m-15&Prime; link=\u00a0\u00bburl:%23form||\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb13738&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbappear\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_id=\u00a0\u00bbwhitepaper\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1757088776390{background-color: #f1f1f1 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/4&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb13728&Prime; img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbright-to-left\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/4&Prime;][vc_empty_space height=\u00a0\u00bb40 px\u00a0\u00bb][vc_column_text]<\/p>\n<h2 style=\"color: #3e3e3e; text-align: left;\">Ce que vous y d\u00e9couvrirez<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30 px\u00a0\u00bb][vc_column_text]<\/p>\n<ul class=\"dash-bp\">\n<li>\n<p style=\"margin-left: 15px;\">Un gros volume de clients potentiels ne suffit pas pour remplacer l&rsquo;auditoire qualifi\u00e9 d&rsquo;acheteurs s\u00e9rieux sur AutoHebdo.net ou nos taux de conversion sup\u00e9rieurs<\/p>\n<\/li>\n<li>\n<p style=\"margin-left: 15px;\">Des comparatifs qui montrent que tandis que le groupe de commer\u00e7ants prenait un retard net d&rsquo;opportunit\u00e9s de vente de 14%, les ventes de la concurrence faisaient un saut de 7%<\/p>\n<\/li>\n<li>\n<p style=\"margin-left: 15px;\">Le risque \u00e0 long terme de perdre sa visibilit\u00e9 sur la place d\u2019affaires automobile en ligne la plus r\u00e9put\u00e9e au Canada, avec le plus vaste auditoire d&rsquo;acheteurs motiv\u00e9s et les meilleurs taux de conversion<\/p>\n<\/li>\n<li>\n<p style=\"margin-left: 15px;\">Comment AutoHebdo attire chaque jour de nouveaux consommateurs pr\u00eats \u00e0 passer \u00e0 l&rsquo;achat<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40 px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbform-bg\u00a0\u00bb el_id=\u00a0\u00bbform\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Demande de t\u00e9l\u00e9chargement du livre blanc<\/h2>\n<h4 style=\"text-align: center;\">Impact d\u2019une pause de visibilit\u00e9 sur la rentabilit\u00e9 d&rsquo;un groupe de<br \/>\ncommer\u00e7ants et comment cela a entra\u00een\u00e9 leur retour sur AutoHebdo.net<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_raw_html]JTNDc2NyaXB0JTIwc3JjJTNEJTIyJTJGJTJGMzQzLVlVTC01MDEubWt0b3dlYi5jb20lMkZqcyUyRmZvcm1zMiUyRmpzJTJGZm9ybXMyLm1pbi5qcyUyMiUzRSUzQyUyRnNjcmlwdCUzRSUyMCUzQ2Zvcm0lMjBpZCUzRCUyMm1rdG9Gb3JtXzIzMTMlMjIlM0UlM0MlMkZmb3JtJTNFJTIwJTNDc2NyaXB0JTNFTWt0b0Zvcm1zMi5sb2FkRm9ybSUyOCUyMiUyRiUyRjM0My1ZVUwtNTAxLm1rdG93ZWIuY29tJTIyJTJDJTIwJTIyMzQzLVlVTC01MDElMjIlMkMlMjAyMzEzJTI5JTNCJTNDJTJGc2NyaXB0JTNF[\/vc_raw_html][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb gap=\u00a0\u00bb30&Prime; 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css=\u00a0\u00bb.vc_custom_1756927392653{margin-top: 15px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"color: #3e3e3e; text-align: left; font-weight: 200;\"><strong>Chronique d\u2019une r\u00e9ussite<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb]<\/p>\n<h4 style=\"color: #555555; font-weight: bold; padding-bottom: 10px; font-size: 1.9rem;\">\u201cAutoHebdo.net facilite le suivi des demandes d\u2019information pour notre \u00e9quipe de vente.\u201d<\/h4>\n<p><strong>Greg Smith<\/strong><br \/>\n<em>Vice-pr\u00e9sident, Exploitation<\/em>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb13605&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row gap=\u00a0\u00bb30&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb parallax_content=\u00a0\u00bbparallax_content_value\u00a0\u00bb parallax_content_sense=\u00a0\u00bb20&Prime; 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