Auto Journal: Don’t Forget Your Brand & Other Online Strategies Shared at #Carology
This article originally appeared in Auto Journal, April 2017 Edition (page 29).
Automobile
Women in Automotive Leadership: Jill Hadfield
We are pleased to announce that Jill Hadfield has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women in Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Jill will receive the award at the Women & Automotive Event on
Highlights from Carology at the Canadian International AutoShow
This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. The event was hosted at the Canadian International AutoShow in Toronto,
Carology Event Aims to Debunk Digital and Broadcast Marketing Myths
The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23, 2017 at
5 Ways to Better Merchandise Vehicles on AutoTrader.ca
With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including AutoTrader.ca – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we’re focused on giving dealers more
TRADER Makes « Weighty » Contribution, Takes 2nd Place in Auto-Industry CANstruction Event
Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica of an iconic team logo – made out of cans! TORONTO, ON - September 1, 2016 - TRADER Corporation employees at the Head Office location took part in a charitable initiative this summer to support
TRADER Corporation to Bring « Big Data » to the Canadian Automotive Industry
Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers TORONTO, ON - August 10, 2016 - TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to
Thoma Bravo to Acquire TRADER Corporation
San Francisco, CA – July 1, 2016 – Thoma Bravo, LLC, a leading private equity investment firm, announced the acquisition of TRADER Corporation (TRADER), Canada’s leading digital automotive marketplace and software solutions provider, from funds advised by Apax Partners for approximately C$1.575 billion. The transaction, which is subject to customary closing conditions, is expected to
Thoma Bravo acquiert la Société TRADER
San Francisco, CA – 1er juillet 2016 – Thoma Bravo, LLC, importante société d’investissement en capital, annonce l’acquisition de la Société TRADER (TRADER), la plus importante place d’affaires en ligne et le plus important fournisseur de services numériques automobiles au Canada, auprès de la société Apax Partners pour une somme d’environ 1,575 milliard $ CA.
Canada’s Largest Dealer Group Adapts to Changing Consumer Needs
Dilawri Group of Companies’ Digital E-commerce Platform First of its Kind in Canada TORONTO, ON – (March 16, 2016) – Over the last 20 years, the Internet using population has grown from 35 million people to 3.3 billion, according to Internet World Stats. In the same period of time, mobile phone ownership has risen from
