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Société TRADER conclut un partenariat avec Bignition afin d’offrir l’inventaire automobile le plus complet au Canada

Le partenariat exclusif permettra aux marchands automobiles canadiens d’utiliser l’outil Tréseau afin d’économiser temps et argent en achetant, vendant et échangeant des véhicules entre eux

Montréal, QC – le 14 avril 2011 – Société TRADER, la première destination au Canada pour les véhicules neufs et d’occasion, lance Tréseau dans le cadre d’un partenariat exclusif avec Bignition, un réseau de gestion d‘inventaire conçu à l’intention des marchands automobiles. Tréseau combine le réseau de Bignition et l’inventaire automobile de Société TRADER, ce qui permet aux marchands automobiles d’acheter, de vendre et d’échanger des véhicules entre eux, rapidement et facilement.

Tréseau fournit de l’information en temps réel qui regroupe les renseignements combinés de Bignition et Société TRADER, soit le plus grand inventaire automobile au Canada. Cet outil complet permet aux marchands automobiles de consulter l’inventaire d’autres détaillants, de créer des alertes pour les véhicules qu’ils sont intéressés à acheter, et de recevoir des avis de concessionnaires qui ont manifesté un intérêt pour leurs véhicules. Les acheteurs potentiels peuvent ensuite communiquer directement avec le membre de Tréseau qui est propriétaire du véhicule convoité, par téléphone, par courriel, ou par messagerie instantanée, ce qui permet d’économiser temps et d’argent.

« Grâce au regroupement de l’inventaire de Société TRADER et de Bignition, Tréseau offre l’inventaire automobile le plus complet au Canada et de l’information en temps réel à l’intention des marchands automobiles, les aidant ainsi à accroître le renouvellement de leurs stocks et, en fin de compte, leur rentabilité », explique Normand Théberge, vice-président marketing de Société TRADER.

Tnetwork est à la disposition des marchands automobiles dans le cadre de l’offre solutions vélociT de Société TRADER, une solution de gestion des stocks évoluée qui a été conçue dans le but d’aider les détaillants canadiens à maximiser la rentabilité de leur inventaire de voitures d’occasion. Un autre produit qui fait partie des solutions vélociT est Topti, le fruit d’un partenariat exclusif avec vAuto, une compagnie basée aux États-Unis. Topti est un produit complémentaire à Tréseau, car il permet aux marchands automobiles participants d’accéder aux outils de gestion évolués de vAuto, soit les modules stock, évaluation et prix.

L’outil Tréseau est maintenant disponible pour tous les marchands automobiles du Canada. Pour plus de renseignements, visitez le site go.TRADER.ca.

À propos de la Société TRADER
Société TRADER est un chef de file des médias verticaux imprimés et en ligne dans les secteurs verticaux de l’automobile, de l’immobilier et des articles d’usage courant. La Compagnie offre une vaste gamme de services tels que la gestion d’inventaire, la conception et la gestion de sites web, l’optimisation des investissements publicitaires et la création de campagnes visant à générer des opportunités d’affaires. autoHEBDO.net/autoTRADER.ca, son site Internet le plus important, rejoint plus de 2 millions de visiteurs par mois. Les principales marques de Société TRADER comprennent autoHEBDO.net, autoTRADER.ca et Autos.ca. Société TRADER est une propriété de Yellow Média inc. (TSX : YLO). Pour plus de renseignements, visitez go.TRADER.ca.

À propos de Bignition
Bignition est au service de l’industrie automobile depuis 2008. Dès son lancement, Bignition a voulu révolutionner l’industrie en créant le premier réseau de stocks de marchands automobiles en temps réel, pour permettre à ces derniers d’acheter, de vendre et d’échanger des véhicules entre eux. Grâce au regroupement des ressources et de l’expertise d’autoTRADER et de Bignition, l’outil Tréseau de solutions vélocitT est appelé à devenir la principale plate-forme pour avoir accès au parc automobile le plus vaste et le plus complet ainsi qu’au plus grand réseau d’acheteurs, en plus de permettre aux marchands automobiles de communiquer instantanément avec tout autre marchand, peu importe la marque représentée. La plateforme exclusive Tréseau révolutionne la façon dont est fournie l’information, en faisant parvenir de l’information pertinente sur l’industrie directement au bureau de l’utilisateur, sans qu’il soit nécessaire d’ouvrir une session Web. Avant l’établissement du partenariat de Bignition avec autoTRADER, des centaines de concessionnaires automobiles au Canada utilisaient déjà les logiciels exclusifs de cette entreprise.

Partenariat entre la compagnie canadienne Société TRADER et vAuto

Le partenariat exclusif permet aux concessionnaires automobiles canadiens d’améliorer la gestion de leur inventaire de véhicules d’occasion grâce à l’outil en ligne « État du marché en direct » de vAuto

Montréal, QC et Oak Brook, IL – le 5 avril 2011 – Société TRADER, la première destination au Canada pour les véhicules neufs et d’occasion, a lancé Topti dans le cadre d’un partenariat exclusif avec vAuto, le chef de file aux États-Unis en gestion de stock d’inventaire de véhicules d’occasion. Les concessionnaires d’automobiles du Canada pourront désormais profiter de l’outil en ligne primé de vAuto, « État du marché en direct » et bénéficier d’information essentielle sur les véhicules d’occasion grâce à une analyse de données qui sont actualisées à chaque minute. Disponible en anglais et en français, Topti est basé sur l’outil en ligne « État du marché en direct » de vAuto, et comprend les modules stock, évaluation et prix. Aux États-Unis, plus de 3 500 concessionnaires d’automobiles utilisent déjà vAuto pour optimiser leurs activités de vente de véhicules d’occasion.

Topti fournira aux concessionnaires canadiens de l’information en temps réel sur l’offre et la demande de véhicules d’occasion ainsi que les prix en vigueur dans leur marché local. La gamme de solutions vAuto complémente le produit Çarrefour Automobile, déjà offert par Société TRADER. Carrefour Automobile est une plate-forme en ligne entièrement intégrée qui permet aux concessionnaires d’automobiles de faire la promotion de leur inventaire de véhicules afin d’attirer des clients et d’optimiser l’efficacité de leur entreprise ainsi que le temps de mise en marché.

« Notre priorité a toujours été d’offrir les meilleures solutions qui s’adaptent au marché d’aujourd’hui et à son évolution constante, dit Normand Théberge, vice-président marketing de Société TRADER. Grâce à notre association avec vAuto, les modules en ligne évolués de Topti permettent à nos clients d’obtenir rapidement un aperçu des conditions actuelles du marché et de mieux gérer leur stock d’inventaire de véhicules d’occasion. »

« vAuto est heureuse de fournir aux concessionnaires canadiens un avantage sur la concurrence grâce à une vue du marché en direct, dit Keith Jezek, président de vAuto. Comme les acheteurs d’automobiles recherchent et comparent des véhicules sur Internet, il est essentiel que les concessionnaires sachent comment leur inventaire de véhicules se compare au marché. Topti, qui met en vedette vAuto, permettra aux concessionnaires canadiens de prendre de meilleures décisions, améliorant ainsi leur marge bénéficiaire. »

La solution Topti est maintenant offerte à tous les concessionnaires du Canada. Pour plus de renseignements, visitez le site go.trader.ca.

Canada’s TRADER Corporation Partners with vAuto

Toronto, ON & Oak Brook, IL – April 5, 2011 – TRADER Corporation, Canada’s leading destination for new and used vehicles, has launched TOptimizer as part of an exclusive partnership with vAuto, the U.S. industry leader in used vehicle inventory management. Canadian automotive dealers can now benefit from vAuto’s award-winning online Live Market View, which provides valuable information through its analysis of used vehicle markets with up-to-the minute data. TOptimizer is based on vAuto’s online Live Market View and includes stocking, appraisal and pricing modules. More than 3,500 automotive dealers in the United States utilize vAuto to optimize their used vehicle operations.

TOptimizer will provide Canadian dealers real-time information on current used vehicle supply, demand and market pricing in their local marketplace. The vAuto suite of solutions will complement TRADER Corporation’s existing dealerSMARTsolutions product offering. dealerSMARTsolutions is a fully integrated online platform helping automotive dealers promote their inventory to drive traffic and optimize their business efficiency and speed to market.

“Our priority has always been to offer best-in-class business solutions that constantly adapt to today’s fast-evolving market,” says Normand Théberge, Vice-President of Marketing at TRADER Corporation. “Our partnership with vAuto allows our TOptimizer’s sophisticated online modules to help our customers quickly grasp current market conditions and better manage their used car inventory.”

“vAuto is excited to offer Canadian dealers a competitive edge through Live Market View,” says Keith Jezek, President of vAuto. “As car buyers research and compare cars on the Internet, it is essential for dealerships to understand how their inventory compares to the market. TOptimizer featuring vAuto will allow Canadian dealers a better decision-making process resulting in increased profit margins.”

The vAuto TOptimizer solution is now available to all dealers in Canada. For more contact your Account Manager.

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.

About vAuto

Headquartered in the Chicago suburb of Oak Brook, IL, vAuto also maintains a research and development center in Austin, TX. vAuto’s innovative “Live Market View” technology allows dealers to manage their used-vehicle inventories based on actual supply-and-demand for their specific market. Today, more than 3,500 dealerships across the country use vAuto’s pricing, appraisal, stocking and merchandising systems. Dale Pollak, vAuto’s founder, is the author of two books featuring best practices and strategies for the used car department, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability. vAuto is a wholly owned subsidiary of AutoTrader.com. Additional information about vAuto is available at www.vauto.com.

TRADER Corporation Announces Strategic Agreement with Dealer.com

Toronto, ON – January 21, 2009 – TRADER Corporation (TRADER), the vertical media business of Yellow Pages Income Fund (TSX: YLO.UN), announced today it has entered into a strategic agreement with Burlington, Vermont-based Dealer.com that will deliver a suite of marketing technology solutions to Canada’s new and used vehicle industry.

TRADER and Dealer.com have signed a long-term, exclusive commercial agreement making Dealer.com’s web solutions available to TRADER’s extensive customer base in Canada served under its AutoTRADER™ brand. Concurrent with the commercial agreement, TRADER will also take a 20 per cent equity interest in Dealer.com for US$ 35 million, with the option to increase its ownership in the privately held company over time.

Dealer.com is the leading provider of online marketing solutions to the US vehicle industry including website development and management, as well as search engine marketing and optimization. It has a client base of approximately 8,000 dealers representing one-third of the new car dealerships in the United States.

“TRADER will provide the Canadian vehicle industry with immediate access to proven online solutions at a time when dealerships of all kinds are looking for opportunities to more effectively manage their inventory levels and advertising spending,” said Douglas A. Clarke, President of TRADER Corporation. “This strategic agreement with Dealer.com gives TRADER greatly enhanced capabilities, enabling us to offer a one-stop integrated solution to Canadian auto dealers.”

TRADER is already the undisputed leader in Canada through its number one AutoTRADER.ca™ online car destination. Dealer.com’s best-in-class technology will strengthen TRADER’s existing offering by providing complementary capabilities in the dealer services value chain, such as web site development and management.

Dealer.com’s products will include a French-language solution. The deployment of Dealer.com’s technology to TRADER’s network of Canadian dealers will start in the second quarter of 2009.

Alexander Capital Group and TD Securities Inc. advised TRADER on the strategic agreement and investment in Dealer.com.

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.

Trillium Automobile Dealers Association Drive New Partnership

Toronto, ON – December 18, 2007 – Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA).

Through this new strategic partnership, TRADER will offer TADA members incentives to use its “Dealer Showroom” service that provides real-time tools for dealers to manage their inventory. TRADER is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.

“We are very excited about our new relationship with TADA as it reinforces a true sense of partnership between the two organizations,” said Doug Clarke, President, TRADER Corporation. “Dealers can now come to us for all their media needs. We help manage a dealer’s inventory and increase their visibility, which in turn, enable us to offer users more comprehensive information to meet their needs.” A weekly average of 280,000 ads run on the autoTRADER.ca™ sites which attract over 2.5M unique visitors monthly (Source: Comscore Media Metrix).

The new deal sees TRADER as the preferred supplier of digital data capture making dealer’s inventory visible through TADA and TRADER’s own network of web sites. The tool allows dealers to create, manage and market their complete vehicle inventory, 24/7. The value-added service includes up-to-the-minute reports, which means that dealers can view their entire inventory, creating a more cost-effective and efficient solution.

“We are pleased to offer our members access to valuable services with Canada’s leading car destination, Auto TRADER,” said Barry Gee, Executive Director, Trillium Automobile Dealers Association. “This deal benefits all parties and allows us to better serve our membership.”

The two organizations have entered into a five year partnership agreement that will commence on January 1, 2008. The financial terms of the transaction will not be disclosed.

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.

About Trillium Automobile Dealers Association

Since 1908, TADA serves over 350 new car dealers in the Greater Toronto Area and represents every manufacturer’s brand and franchise. The association’s purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service. For more information about TADA visit, www.tada.ca.

TRADER Corporation and the Toronto Automobile Dealers Association Drive New Partnership

TRADER Corporation and the Toronto Automobile Dealers Association Drive New Partnership

December 18, 2007

Toronto, ON, December 18, 2007 – Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Toronto Automobile Dealers Association (TADA).

Through this new strategic partnership, TRADER will offer TADA members incentives to use its “Dealer Showroom” service that provides real-time tools for dealers to manage their inventory. TRADER is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.

“We are very excited about our new relationship with TADA as it reinforces a true sense of partnership between the two organizations,” said Doug Clarke, President, TRADER Corporation.  “Dealers can now come to us for all their media needs.  We help manage a dealer’s inventory and increase their visibility, which in turn, enable us to offer users more comprehensive information to meet their needs.” A weekly average of 280,000 ads run on the autoTRADER.ca™ sites which attract over 2.5M unique visitors monthly (Source: Comscore Media Metrix).

The new deal sees TRADER as the preferred supplier of digital data capture making dealer’s inventory visible through TADA and TRADER’s own network of web sites.  The tool allows dealers to create, manage and market their complete vehicle inventory, 24/7. The value-added service includes up-to-the-minute reports, which means that dealers can view their entire inventory, creating a more cost-effective and efficient solution.

“We are pleased to offer our members access to valuable services with Canada’s leading car destination, Auto TRADER,” said Barry Gee, Executive Director, Toronto Automobile Dealers Association.  “This deal benefits all parties and allows us to better serve our membership.”

The two organizations have entered into a five year partnership agreement that will commence on January 1, 2008.  The financial terms of the transaction will not be disclosed.

ABOUT TRADER CORPORATION

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.

ABOUT LESPAC.COM

LesPAC.com is Quebec’s number one classified web site. It reaches more than 1.3 million unique visitors and generates 150 million of pages viewed per month. With more than 30,000 new classifieds each week, LesPAC.com ranks amongst the most visited web sites in Quebec, all categories included.

TRADER Corporation and the Trillium Automobile Dealers Association Drive New Partnership

Toronto, ON – December 18, 2007 – Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA).

Through this new strategic partnership, TRADER will offer TADA members incentives to use its “Dealer Showroom” service that provides real-time tools for dealers to manage their inventory. Trader is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.

“We are very excited about our new relationship with TADA as it reinforces a true sense of partnership between the two organizations,” said Doug Clarke, President, TRADER Corporation.  “Dealers can now come to us for all their media needs.  We help manage a dealer’s inventory and increase their visibility, which in turn, enable us to offer users more comprehensive information to meet their needs.” A weekly average of 280,000 ads run on the autoTRADER.ca™ sites which attract over 2.5M unique visitors monthly (source: ComScore Media Metrics).

The new deal sees Trader as the preferred supplier of digital data capture making dealer’s inventory visible through TADA and TRADER’s own network of web sites.  The tool allows dealers to create, manage and market their complete vehicle inventory, 24/7. The value-added service includes up-to-the-minute reports, which means that dealers can view their entire inventory, creating a more cost-effective and efficient solution.

“We are pleased to offer our members access to valuable services with Canada’s leading car destination, autoTRADER.ca,” said Barry Gee, Executive Director, Trillium Automobile Dealers Association.  “This deal benefits all parties and allows us to better serve our membership.”

The two organizations have entered into a five year partnership agreement that will commence on January 1, 2008.  The financial terms of the transaction will not be disclosed.

About TRADER Corporation
TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment.  Its main brands include autoTRADER™, autoHEBDO™, The Bargain Finder™, Buy & Sell™, Renters News™, and Home Renter’s Guide™.

About Trillium Automobile Dealers Association
Since 1908, TADA serves over 350 new car dealers in the Greater Toronto Area and represents every manufacturer’s brand and franchise.  The association’s purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service.  For more information about TADA visit, www.tada.ca.

TRADER Corporation Enters Into Partnership with Quebec’s Largest Classified Web Site LesPAC.com

Toronto, ON – April 19, 2007 – TRADER Corporation (TRADER), Canada’s leader in print and online vertical media, and LesPAC, Quebec’s largest classified web site, are pleased to announce the creation of a partnership dedicated to providing online classified advertising services.

“We are very excited to partner with LesPAC, Quebec’s number one classified web site,” says Geneviève LeBrun, Vice President, Marketing, TRADER Corporation. “This partnership with LesPAC.com adds value to our existing web presence that notably includes autoTRADER.ca and YellowPages.ca, two leaders in their respective markets. LesPAC.com will bring further rich local content and traffic to our online network of directories and vertical media.”

“TRADER is the partner of choice because of their expertise in local search and complementary services. This transaction is in line with our willingness to constantly develop new avenues for our activities,” declared Suzanne Moquin, President, LesPAC.com. ”We are confident that this partnership will enhance the user’s experience when it comes to finding local products and services online.”

Together, TRADER Corporation, Yellow Pages Group and LesPAC.com web sites will attract approximately 9.7 million unique visitors monthly, representing a reach of 43% of all online Canadians (Source: comScore Media Metrix).

TRADER acquired a 50% interest in the partnership with LesPAC. The new partnership is being formed through the combination of LesPAC.com and TRADER‘s Occasion.ca™. LesPAC generated $4 million in revenues in 2006. The general partnership agreement includes standard provisions such as unanimous consent for material decisions, restrictions on transfers and non-compete covenants. The financial terms of the transaction will not be disclosed. Both companies will maintain their respective operations in Montreal.

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and Autos.ca.

About LesPAC.com

LesPAC.com is Quebec’s number one classified web site. It reaches more than 1.3 million unique visitors and generates 150 million of pages viewed per month. With more than 30,000 new classifieds each week, LesPAC.com ranks amongst the most visited web sites in Quebec, all categories included.