Strikethrough Pricing

Your discounted pricing will be highlighted on your VDP by showing a strikethrough on the previous vehicle price.

Dealer+

A hub containing everything consumers want to know about you. Share unique features about your dealership such as years of operation, special services, great deals, to give consumers a great virtual first impression of your dealership.

Inventory iQ

Stay on top of your merchandising with this user-friendly reporting tool. This intuitive report features all your dealership inventory and provides simple recommendations to ensure your listings are appealing and informative for consumers.

Vehicle Specialist

Simplify the car shopping experience for consumers and help establish your dealership as an authority within their preferred vehicle category. It groups together similar makes and models from your dealership and presents consumers with a link to a dedicated page to view these listings on AutoTrader.ca – delivering results and more VDP views.

Dealer Alternatives

Drive highly targeted inbound traffic to your vehicle listings, and incremental sales and growth with a new audience. When a consumer is viewing a private seller ad on the marketplace, contextually relevant dealer alternative listings will be displayed on the VDP.

Highlight Listing with Mobile

With almost half of today’s online traffic coming from mobile, you need to find new ways to stand out! Highlight Listings are a popular and proven listing upgrade product delivering 20% more detail views* on desktop, available on mobile.

CTA Widgets

Get closer to the sales by giving consumers three new and focused methods of contacting you directly:

• Trade-In Appraisal – Get insight on trade-in opportunities directly from an email lead.
• Test Drive Scheduler – Get test drive request notifications delivered directly to your inbox.
• Make An Offer – Get real-time offers for your inventory directly from the VDP.

Brand Overlays

Save time by fully automating the process of adding custom branding to all the hero images of both your used inventory.

OTL Events

An easy and immediate method of promoting your on-the-lot limited time offers, gifts with purchase, and unique customer incentives to a captive audience of in-market shoppers.

Chat Direct

Message consumers on the go, at the exact moment they want to connect with you – live and in real-time. Whether on mobile or desktop, car shoppers can instantly chat with a member of your team to get the answers they need about your inventory and dealership.