Sabrina Arruda

2019 Auto Remarketing Under 40: Chris Samadh

We are proud to share that Chris Samadh, Director of Customer Experience at TRADER Corporation has been chosen as recipient of the 2019 Auto Remarketing Under 40 award by Auto Remarketing Canada.  Chris Samadh is the Director of Customer Experience at TRADER Corporation. He leads a team of customer service representatives who communicate with automotive

TRADER Leadership Spotlight: Matt Lawson & Jody Gill

Matt Lawson Vice President Dealer Software & OEM Matt Lawson began his career at TRADER in 2005, fresh out of post-secondary school. He has seen the company grow from the transition from print to digital while advancing his career through new leadership roles. In his current role as Vice President Dealer Software & OEM, Matt

TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – AutoTrader.ca –

Women & Automotive Leadership: Ashley Middleton

  We are pleased to share that Ashley Middleton has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women & Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify strong leadership abilities. Ashley will receive the award at the Women & Automotive Leadership

TRADER Corporation Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers

All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack Toronto, ON (February 7, 2019) – TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website

TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and

TRADER 2018 Year in Review

We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all

TRADER Carology Event Breaks New Grounds

This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a

TRADER Corporation To Offer Automotive Dealers The Ultimate Canada-First Website Solution

Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide –  will launch across Canada in February 2019. TORONTO, ON - August 8, 2018 - A simple, cohesive, and