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Filtered by Tag: Digital

TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and …

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TRADER 2018 Year in Review

We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all …

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TRADER Adds National Roles to Support Digital Expansion

Rise in technology and consumer buying trends brings new hires to national advertising team Toronto, ON (September 13, 2018) – TRADER Corporation is pleased to announce that it has added new specialty roles following numerous national product enhancements to assist automotive dealers and OEM’s (original equipment manufacturers) with finding success in the ever-changing automotive digital …

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