Digital Marketing
Car Shopper Challenges & Preferences: What You Need to Know
How Canadians Shopped for Cars in 2021 & Top Trends of the Year
Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile
Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles
Research Results: 2021 Canadian Car Buyer Perceptions and Priorities
Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady
Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021
As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the AutoTrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the
TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on AutoTrader.ca
Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide