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TRADER Makes “Weighty” Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica of an iconic team logo – made out of cans!

TORONTO, ON – September 1, 2016 – TRADER Corporation employees at the Head Office location took part in a charitable initiative this summer to support those in need in the local community. The company simultaneously contributed to two commendable causes – the 2016 Drive Away Hunger Food Drive in support of Second Harvest and the 6th annual Auto-Industry CANstruction Event.

Drive Away Hunger

With an energetic commitment to corporate social responsibility, TRADER employees added some items to their grocery lists, and made a significant contribution to aid poverty-stricken families in the local community. Over the course of two weeks, the team collected a wide variety of non-perishable food items that are needed most – canned meats, soups, and vegetables, dry pasta, whole grain cereals, baby formula, and other essentials. In total, over 430 lbs of vital products were loaded onto the truck and delivered to Second Harvest, the largest food rescue program in Canada, to be distributed to over 220 social services agencies that rely on their support.

CANstruction Event

In conjunction with the local food drive, TRADER employees were invited to partake in this year’s CANstruction Event, organized by one of the company’s preferred partners in the US. Over 20 teams across North America participated in the competition, building immense structures made out of cans of foods and raising awareness about the growing problem of world hunger. Representing Canada in this predominantly US-driven event, TRADER employees built a replica of an iconic Canadian team logo. The team took 2nd place in Canada for their Raptors logo sculpture.

About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory. The company’s primary online destinations include autoTRADER.ca™, autoHEBDO.net™ and Autos.ca, driving over 13.5 million visits a month and more than 3 million mobile app downloads. Both autoTRADER.ca and autoHEBDO.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders such as Dealer.com and vAuto, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada. For more information, visit: go.trader.ca. Follow TRADER on Twitter and YouTube!

Media Inquiries
Michelle Saraceno
Manager, Dealer Marketing, B2B Communications
TRADER Corporation
Phone: 416.784.5200 ext. 3599
Email: michelle.saraceno@trader.ca

About the Author

Michelle Saraceno

Manager, Dealer Marketing Communications

TRADER Corporation

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