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TRADER Corporation to Offer Cutting-Edge Capture360° Solution to Dealers

Revolutionary technology to enhance consumer engagement and visual appeal of dealer vehicle listings on autoTRADER.ca, with unique 360° spin view of vehicles

TORONTO, ON – September 8, 2016 – TRADER Corporation is pleased to announce an exclusive new partnership arrangement that will enhance the car buying experience for consumers on autoTRADER.ca through the use of 360° photo view technology. TRADER has partnered with Egos Ventures, a leader in the development of 3D image processing technologies, to introduce a cutting-edge Capture360° photo solution to the Canadian automotive marketplace.

When viewing vehicle inventory online, consumers want to see numerous, high quality photos from different camera angles. Accordingly, vehicle listings with multiple photos on autoTRADER.ca receive 10x more engagement than those without. Capture360° enables dealers to render 360° spin views of vehicles from their smartphones, to enhance the visual appeal of their vehicle listings on autoTRADER.ca™.

“TRADER continues to innovate in the online automotive industry, partnering with best-in-class digital players to offer the newest technology solutions to our customers,” said Robert Rath, Vice President of Business Development at TRADER. “Capture360° will accelerate our dealers’ ability to showcase their inventory on autoTRADER.ca, in a very unique way.” 

The process is very user friendly. Once Capture360° is launched in the TRADER Dealer App, the vehicle is scanned by walking around it and keeping it in frame. The built-in 3D engine then goes to work to capture and stitch together all the images, to generate a smooth 360° spin view of the vehicle. A future release of the app will also enable users to add hotspots to highlight the vehicle’s features before publishing the photos.

“This innovative 360° photo view technology and partnership was developed to create a consistent viewing experience for car buyers”, said Bruno Francois, CEO at Egos Ventures. “Buyers will be able to seamlessly look at vehicles from all angles, without being restricted to single frame views.”

360° spin views generated through this unique digital tool will add interest to dealer vehicle listings on autoTRADER.ca. Consumers will move from passive viewing to active engagement and a highly interactive experience on the marketplace. This is the first of many innovation initiatives TRADER and Egos Ventures will deploy to enhance the car buying experience for consumers.

 

About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory. The company’s primary online destinations include autoTRADER.ca™, autoHEBDO.net™ and Autos.ca, driving over 13.5 million visits a month and more than 3 million mobile app downloads. Both autoTRADER.ca and autoHEBDO.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders such as Dealer.com and vAuto, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada. For more information, visit: go.trader.ca. Follow TRADER on Twitter and YouTube!

 

About Egos Ventures
Egos Ventures was founded in 2011 and is located at the Atlanta Tech Village in Georgia. The company launched their CAR360 3D technology in 2015. They are also the creator of the popular photography app, Cycloramic, which wowed iPhone users globally by making it spin hands-free, thanks to a patented technology. Cycloramic was #1 on the App store worldwide and has 20 million downloads to date. It appeared on ABC’s Shark Tank and received an investment from Mark Cuban. For more information, visit: egosventures.com

 

Media Inquiries
Michelle Saraceno
Manager, Dealer Marketing, B2B Communications
TRADER Corporation
Phone: 416.784.5200 ext. 3599
Email: michelle.saraceno@trader.ca

About the Author

Michelle Saraceno

Senior Manager, Communications Strategy

TRADER Corporation

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