Toronto, ON – JANUARY 5, 2015 – TRADER Corporation, the leader in online automotive marketplace solutions in Canada announced it has signed a publishing agreement with London, Ontario-based tech company, Mobials. The partnership will allow for integration with Mobials’ Reviewmii product and TRADER’s marketplace and website solutions.
Reviewmii enables dealers to showcase consumer reviews on their vehicle listings on autoTRADER.ca and their dealership website. TRADER believes that this new partnership will provide a competitive edge to dealers by showcasing their customers’ satisfaction and dealership service quality. “Poor consumer experience is a stigma that has plagued the car dealership business for decades,” says Robert Rath, VP of Dealership Products and Business Development at TRADER. “But by giving the dealer the ability to highlight happy customer reviews, it can give potential buyers that extra sense of ease to select that dealership over another one that lists the same vehicle, for the same price.”
The feature is the first of its kind within the Canadian automotive marketplace industry. “The traditional review ecosystem works against dealers,” says James Hayes, Co-Founder and CEO at Mobials. “We provide a solution to dealers that enables them to leverage verified consumer reviews where potential car buyers are searching today.”
Hayes adds that the car buying process does not typically start by the consumer searching for a specific dealership—that they are more likely to do an online search for a specific make or model using a search engine or an aggregator site. “And this is why posting reviews on marketplaces like autoTRADER.ca is so effective and crucial to the consumer journey.”
Currently boasting over 14 million visits a month, the autoTRADER.ca marketplace has been recognized as the go-to online destination for new and used vehicles. A recent study by TRADER identified that 81% of Canadians would consider using autoTRADER.ca as part of their buying process.
Mobials’ Reviewmii solution, meanwhile, is the only review tool on the market today that gives dealers the ‘first right to publish’ on their website. The ‘first right to publish’ gives ownership of content to dealership websites (versus third party reviewing sites like Yelp), in order to index higher in organic search results, and helping to improve overall SEO scores.
Adds Rath: “We are very excited to be working with such an innovative Canadian company like Mobials. We believe that we are taking the necessary steps to provide value-added, and competitive driven solutions to our dealers, while at the same time working to improve the car buying experience for consumers.”
TRADER has confirmed that dealers will have the ability to integrate Reviewmii into their autoTRADER.ca listings in early 2015.
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces and automotive-focused digital marketing solutions. The company’s best-of-breed product portfolio includes dealerSMARTsolutions, a full arsenal of tools and technology to turn automobile dealerships into serious online competitors, and velociT Solutions, a robust offering to help clients make faster and smarter inventory decisions based on real time local market knowledge. Online marketplaces and destinations include: autoTRADER.ca™, autoHEBDO.net™ and Autos.ca. Visit go.trader.ca for more information.
Mobials was founded as a result of a simple observation: dealerships are not leveraging the referral marketing power of their happy customers in today’s connected world. At Mobials we believe your customers should be a natural extension of your business. So you need an easy to use set of referral marketing and review tools to bring the great experiences of your happy customers to life and drive new sales. Mobials gives any company the tools to turbo-charge their referral and review programs by turning their customers into powerful online brand advocates. Use the ReviewMii and ShareMii products to easily create, track & manage customer review and referral programs and evangelize your customers positive ‘Word of Mouth.’ For more information visit www.mobials.com.