Auto Remarketing Under 40: Brian Long
We are pleased to announce that Brian Long has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The AR Under 40 Award is given to the best and brightest young professionals in the Canadian automotive industry. Brian will be presented with the award and recognized at the AR Canada Conference on April 4th.
Brian is featured in the latest edition of Auto Remarketing Canada magazine (page 22). Click here to view.
Brian Long, Director, Consumer Marketing at TRADER Corporation, manages the company’s B2C marketing efforts and played an instrumental role in building the digital consumer strategies for autoTRADER.ca. Since joining the organization in 2012, he aided in lifting the digital consumer audience by 212% to 13.5 million monthly visits and mobile app downloads from 0 to 3.6 million.
Brian manages a team of digital marketers who specialize in SEM, video, social media, remarketing, paid search and display advertising. Under his direction, each has a distinct role in driving the user experience and consumer traffic to autoTRADER.ca – which translates into millions of monthly vehicle listing views and business opportunities for dealers and OEMs across Canada.
What are you most proud of in your career?
“Building and driving high-performing teams is at the forefront of the results I’ve been able to deliver at autoTRADER.ca and throughout my career. I take pride in empowering each team member, and giving them the coaching and support they need to succeed as digital marketers in the automotive industry… Team is everything!”