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Newsroom Articles

Going Mobile. Just How Important is Mobile Technology Today?

By Roger Dunbar, VP Marketing, TRADER Corporation Toronto, ON - March 4, 2014 - There's no question that adoption rates for mobile technology are increasing rapidly. Based on our own findings, mobile currently accounts for more than 50 per cent of total visits and 25 per cent of total leads from the autoTRADER.ca website. Despite …

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autoTRADER.ca’s Ian MacDonald Shares Tips to Help Canadians Winterize Their Car

Toronto, ON – November 15 2013 – Ian MacDonald, Director of Marketing at autoTRADER.ca, spoke with Ben Mulroney of Canada AM to share some tips on how Canadians can best prepare themselves for winter driving conditions. http://www.ctvnews.ca/video?clipId=192371&playlistId=1.1544629&binId=1.811558&playlistPageNum=1&binPageNum=1

Canadian Car Buyers Show Increasing App-titude for Mobile Research (Infographic)

Toronto, ON – November 6, 2013 – Kicking the tires on a new vehicle is being done more and more on the go — via mobile site and mobile app — versus desktop searches, according to the latest numbers and infographics from autoTRADER.ca, which suggest an overwhelming increase in mobile car searches over the last 12 …


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Lacey Elliott, Co-host of Driving Television, Shares Used Car Buying Tips

Toronto, ON – April 30, 2013 – Lacey Elliott, co-host of Driving Television, spoke with Global TV’s The Morning Show about how Canadians can make more informed decisions when purchasing a used vehicle using research tools like those found on autoTRADER.ca.

Buying or Selling a Car? There’s a Better Way

Toronto, ON - March 4, 2013 - Car buyers and sellers can avoid going to extreme lengths to get deals done with a simple visit to autoTRADER.ca, according to a new national marketing campaign that launches today. Continuing the pace it set with its 2012 CASSIES Grand Prix winning “The Most Cars in One Place” …


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