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Newsroom Articles

TRADER Corporation and Dealertrack Canada Introduce Digital Retailing Technologies to Improve the Car Buying Experience

Exclusive partnership and connected car buying platform will transform the consumer experience, while driving efficiency and increasing vehicle sales for automotive retailers across Canada TORONTO, ON – February 21, 2017 – TRADER Corporation and Dealertrack Canada are pleased to announce an exclusive partnership introducing an industry first transaction communication platform to Canadian automotive retailers. Together, both companies …

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Carology Event Aims to Debunk Digital and Broadcast Marketing Myths

The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23, 2017 at …

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5 Ways to Better Merchandise Vehicles on autoTRADER.ca

With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including autoTRADER.ca – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on autoTRADER.ca, we’re focused on giving dealers more …

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Happy Holidays from TRADER

Happy Holidays from all of us at TRADER

Season's Greetings! Wishing you every happiness this holiday season and success throughout the New Year. We appreciate your continued business and support and look forward to working with you in the coming year. Happy Holidays from all of us at TRADER

Auto Remarketing Power 200: Q&A with TRADER Corp.’s Roger Dunbar

Roger Dunbar recognized as one of the Power 200 executives in the Canadian used-car business, and shares insight into the remarketing industry with Auto Remarketing Canada This article originally appeared on autoremarketing.com.   Auto Remarketing Canada: What area of the car-shopping process has changed the most, from an online perspective, in recent years? Roger Dunbar: Consumers now have …

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